Maxim Behar

DECEMBER 14, 2022

Maxim Behar, CEO of the PR agency M3 Communications Group Inc., has been announced the most influential thought leader worldwide in the PR industry for 2022. This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.

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Survey Leadership Groups Community 115

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. As apologies go, it’s late, but not bad.

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Construction Crisis Reputation Social Media 385

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

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Survey Communications Measurement Internal 130

Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. link] — Elon Musk (@elonmusk) April 9, 2022. link] — Elon Musk (@elonmusk) April 9, 2022. So, here are possible communications and marketing impact points we’re watching. Is Twitter dying?

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Twitter Communications Advertising Advertising 88

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Stephen Waddington

JUNE 6, 2022

There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relation professions that needs to be challenged. More than half of organisations are struggling to recruit, including 78% of those working to recruit in agencies and consultancies. Today that number is 99,000. It’s not all good news.

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Report Reputation Data Analysis 97

Prohibition

OCTOBER 12, 2023

That’s more than just their name or logo—it’s about the beer you produce, the community you build, and your commitment to inclusivity and diversity. This is supported by sales of low and no-alcohol beer jumping by 23% during 2022-23 compared with the previous 12 months, a trend driven by GenZ and millennials.

Brand 71

Brand Branding Marketing Retail 71

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. This has been met with significant backlash amid the online community so it will be interesting to see whether Meta decide to backtrack on this, or continue to push to keep Facebook innovative.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. On TikTok, there is a trend with this song about corn. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County.

Communications 185

Communications Video Social Media Facebook 185

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022. Candidly having been in the trenches in-house and on the agency side – good luck with that! You can find it here: 2023 SaaS Case Studies Trends and Insights by Uplift Content.

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Case Study Study Company B2B 123

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. This compares to 13% growth of total ARR in Q1 2022. Video Analysis.

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Survey Software B2B Pitching 146

Prohibition

FEBRUARY 13, 2023

TikTok updates its content rules TikTok is updating its content rules to protect users from potential harmful content around eating disorders and also the LGBTQ+ community. This has come about after the channel recently came under fire due to its content moderation, fuelling this community guidelines update.

Instagram 62

Instagram Social Media Twitter Media 62

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Financial Services Organizations Social Media Interview Key Points. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

NewsWhip

JANUARY 12, 2023

Today, some of the world’s biggest brands and agencies use NewsWhip daily. There is a general gap when it comes to understanding how trends develop across all these different social networks and in publications.”. That immediacy, combined with actionable insights, contributed to a 70% increase in NewsWhip’s revenue from brands in 2022.

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Tools Communications Media Reputation 78

Prohibition

OCTOBER 7, 2022

This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. September 2022 PR and Social Media Campaigns Round Up. Video is king when it comes to content… Meta merges platforms. The Power of the Podcast.

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Instagram Social Media Video Twitter 62

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Your leaders stand on the frontline of trends and issues. See our blog for more details.).

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Reputation Insurance Insurance Employee 78

Wadds Inc.

JUNE 6, 2022

There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relations profession that needs to be challenged. More than half of organisations are struggling to recruit, including 78% of those working to recruit in agencies and consultancies. Today that number is 99,000. It’s not all good news.

Report 52

Report Reputation Data Analysis 52

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Following a three-way tie-up in January of 2022, the company acquired Critical Mention a few months later. Revenue fell to $13.8

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. They’re becoming a great way to foster community. If you take nothing else about how to approach Facebook in 2022, put ad dollars behind your posts! ICYMI: When it comes to social media trends and strategy, Instagram Stories are crucial.

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Instagram Social Media Facebook Trends 164

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Agency executives. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59

Prohibition

JANUARY 23, 2023

Since 2022, all video uploaded to the channel is now a reel. Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Twitter videos should always feature trending, relevant hashtags.

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Video Social Media Instagram Media 62

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Agency executives. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 40

Conference Marketing Analytics Case Study 40

Shift Communications

APRIL 13, 2022

Twitter Trends & Changes. As such, we see users tuning into and sharing breaking news, joining for televised events and taking part in like-minded communities. Using the news cycle and trending topics to your advantage (trendjacking) is the name of the game. It’s only a matter of time before new trends arise.

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LinkedIn Social Media Twitter Trends 78

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022.

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Education Course Nonprofit Resources 108

Konnect Agency

MARCH 16, 2021

This content, similar to a small cable network specific to your brand’s community, provides a daily way for consumers to interact with your brand, in turn making them more engaged and brand loyal. Nonetheless, there were still deals to be made for sound businesses with strong underlying unit economics.

Consumer 59

Consumer Retail Community Mobile 59

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. That is, if it is created and strategically managed to leverage these trends. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent.

Brand 97

Brand Branding Internal International 97

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry.

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Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” ” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs.

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Analytics Instagram Mobile Employee 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Finally, 2024 also brings another U.S.

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Writing Communications Marketing B2B 192

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Prohibition

OCTOBER 31, 2022

Facebook groups are having a major update as per the announcement at the sixth edition of the Facebook Communities Summit. These updates aim to help users better connect with communities and facilitate better content sharing, as Facebook has always been a connected, community platform.

Instagram 62

Instagram Social Media Twitter Media 62

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Festivity promotions are no longer a marketing domain, and integrated campaign ideas are the trend.

Local 133

Local Crisis Management Internal International 133

Prohibition

MAY 9, 2023

million active users per month as of 2022. In the US, former President Trump threatened to ban the app unless it is sold to a US-based company, and in recent months the White House has informed federal agencies to remove the app from government devices. Changing The Way of Search – TikTok’s New Trending Terms Update

Privacy 62

Privacy Social Media Instagram Viral 62