Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Trends 88

Trends Viral Fashion Tools 88

5W PR

JULY 13, 2023

Our attendance at the Fancy Food Show helped us to stay informed about industry trends, make valuable connections, and contribute to the continued growth and success of the specialty food sector. This is a nonprofit organization that distributes rescued food to various community programs in New York City. Here’s what stood out to us.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Research Trends and Topics. Repurpose and Reuse.

Leadership 98

Leadership Social Media Agency Strategy 98

Shift Communications

FEBRUARY 14, 2022

If it’s been built at the expense of slavery, a low-wage labor force, or poor working conditions, acknowledge it and find ways to give back to these marginalized communities. Building Culture-Specific Community. Culture is found in the community, and some brands have capitalized on the power of community building.

Trends 78

Trends Marketing Consumer Community 78

Remote PR Jobs

SEPTEMBER 25, 2023

public relations industry, they make up only 30% of agency C-suite executives. For example, last September, after HP conducted a one-year media audit of its agency partners, CEO Antonio Lucio publicly admonished Edelman, ranked as the top public relations agency in the world, for lacking racial diversity and inclusion.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Nor has PR embedded itself into academic community and its thought leadership and alumni networks. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

Trends 185

Trends Storytelling Corporate Leadership 185

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. This can be accomplished through events, building a social media community, or creating exclusivity with your products.

Trends 52

Trends Strategy Crisis Management Technology 52

Shift Communications

DECEMBER 14, 2022

Citrix had a timely opportunity around the remote work trend. So, it was really about producing a piece of communication that showed the benefits of both. Give us the 1,000-foot view of the campaign. Heath: At the core, we needed a way to connect people to the products and services of Citrix.

Community 78

Community B2B Social Media Video 78

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

Konnect Agency

OCTOBER 7, 2021

A good social strategy is made up of many moving parts, and a social media agency will help you build a robust organic and paid strategy that will ensure you are staying top of mind for your customer, building brand awareness, and fostering trust and relationships with your current customer base. Four Reasons to Hire a Social Media Agency.

Social Media 59

Social Media Agency Media Community 59

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. When that happens, agencies and brands won’t have the manpower (or budgets) to develop content at the pace they’re used to. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Social Media & Community Management. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Lemon8 is a social media platform designed specifically for Gen Z.

Social Media 52

Social Media Agency Media Mobile 52

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains a key focus for recruitment.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. The homogenization of brands following too closely to trends or industry tropes has led to increased noise and confusion within the marketplace. Differentiating.

Creativity 59

Creativity Agency Brand Branding 59

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

The Hoffman Agency

FEBRUARY 9, 2021

Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Though an agency novice, I was as excited as I was nervous when I first became a Hoffmanite, and after three months here, I can attest that my experience delivered on both counts.

Agency 68

Agency Internal International Storytelling 68

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. The homogenization of brands following too closely to trends or industry tropes has led to increased noise and confusion within the marketplace. Differentiating.

Creativity 52

Creativity Agency Brand Branding 52

5W PR

JANUARY 3, 2024

Tapping into fitness trends With many New Year’s resolutions centered around fitness, aligning the brand with popular fitness trends can enhance its appeal. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. Nostalgia aside, the topic on everyone’s mind this new year is: What’s in store for the next year and decade?

Trends 165

Trends Nonprofit Consumer Newspapers 165

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

Shift Communications

JANUARY 3, 2022

This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. Her argument on this workforce trend is simple: most “A players” are comfortable working remotely. Skills-based learning will continue to boom.

Technology 78

Technology Trends Employee Mobile 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 124

Trends SEO Leadership Print 124

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. Staying relevant and trendy Health and wellness brand trends are dynamic, and UGC helps brands stay relevant. What is UGC?

Brand 78

Brand Branding Community Consumer 78

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space.

Publicity 134

Publicity Small Business Trends Leadership 134

Prohibition

NOVEMBER 30, 2021

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. To read last months post, click here. . YouTube is axing the public dislike count . YouTube is set to make ‘dislike’ counts on videos private and only visible to the creator.

Social Media 62

Social Media Trends Pinterest Guidelines 62

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Community building Create and foster online communities that align with the interests and values of Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

5W PR

FEBRUARY 20, 2024

They see through greenwashing a mile away, and attempts to capitalize on the trend without true commitment will backfire spectacularly. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. They cultivate communities around shared company values.

Consumer 78

Consumer Brand Branding Ethics 78