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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 130
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. million in AI services in 2021.

Media 105
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From changing comms to care: Six trends that will make a huge impact in 2021

PR in High Definition

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements. s cancel saga continues.

Trends 71
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20 PR and Marketing Predictions for 2022

Sword and the Script

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. David Berkowitz , Founder, Serial Marketers . This was up from 50% in 2020.”.

Marketing 214
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5

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Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently - Strategy

It will take a lot of on-page SEO, link building, and content promotion efforts.” adults own crypto, per a 2021 study from the New York Digital Investment Group , but 75 percent of respondents expressed interest in learning more about it. As they put it: “The hardest keyword to compete for. Only about 17 percent of U.S.

Brand 77
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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.