2021 Pitching Reputation SEO 
Sword and the Script
APRIL 6, 2021
SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. million in AI services in 2021.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.
Sword and the Script
AUGUST 30, 2022
The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5
Buzzstream
MAY 16, 2024
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.
Sword and the Script
JUNE 7, 2022
The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Cision also pitched microsites for ESG solutions a few months ago.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Every interaction, purchase, and share contributes to growing your brand’s reputation. Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Dominance of TikTok SEO. Limit Salesy Approaches.
Sword and the Script
JANUARY 12, 2021
here is current as of January 2021. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Do press release distribution services have SEO value? Most of the reputable services mark links sent over their network as “no follow.”
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