Buzzstream

JUNE 16, 2021

Louise (@louisevparker) May 7, 2021. Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. According to Aira’s 2021 State of Link Building Report: 31% of us have created a campaign in the last year that secured no links at all.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

DECEMBER 13, 2022

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. billion in 2021. If you enjoyed this post, you might also like: The Top 10 Most Popular Blog Posts on Sword and the Script for 2021.

Blogging 161

Blogging B2B Software SEO 161

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. Now, it’s time to see the ‘value’ of these links from an SEO perspective. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

MAY 3, 2022

billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. The company is based in Warsaw, Poland and was acquired by the SEO vendor Semrush in 2020. Meltwater published its annual report for FY 2021.

Software 100

Software Study Pitching Analysis 100

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial. Perfecting an SEO strategy to give a company’s website the right exposure completes the formula.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

JANUARY 17, 2023

International-based all-in-one PR software providers. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: Internal communications tools. I currently only know of one company that focuses on internal comms – and employee engagement. 47: Zach Cutler Co-founder and CEO at Propel.

Technology 93

Technology Software Resources Pitching 93

Landis PR

SEPTEMBER 27, 2021

More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. SEO remains the single biggest contributor to our prospect pipeline at LCI. About 15 years ago, we joined the international Public Relations Global Network. . So, what’s next?

Agency 105

Agency Travel SEO Nonprofit 105

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience.

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. PR takes on content and SEO duties. “PR If you enjoyed this post, you might also like: Seeing Around Corners: 30 Marketing and PR Predictions for 2021. in 2019, reaching a record $4.5 Source: The Most Recommended PR Tech Vendors ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

AUGUST 3, 2021

Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. Because intelligence to me is know the disposition, composition, strength and morale of a high-value target, like an international terrorist. NEXIS NEWSWIRE DCS FROM NEXIS SOLUTIONS ON VIMEO. Content picks.

Software 85

Software Case Study Pitching Technology 85

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Or it can come from internal data. Leverage keyword research. Once per year?

Survey 91

Survey How To Reddit Pitching 91

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. One of our clients, Joy Mbanugo, is still getting hits and emails for being in Marketwatch!

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter.

Infographics 160

Infographics Data Blogging Mobile 160