2021 Internal Pitching SEO 
Sword and the Script
JUNE 7, 2022
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Cision releases internal DE&I report. Pitching on Fridays. “We earned $13.9
Sword and the Script
APRIL 11, 2023
AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text.
Bianchi Biz Blog
MARCH 7, 2022
Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT. Have a reason.
Sword and the Script
MARCH 2, 2021
Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The deal with Brandwatch “is expected to close in the second quarter of 2021,” according to a press release. BuzzSumo introduces journalist profiles.
Buzzstream
DECEMBER 17, 2020
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.
Sword and the Script
DECEMBER 13, 2022
This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.
Expert insights. Personalized for you.
86 
Let's personalize your content