Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Solo PR Pro

JANUARY 11, 2022

My team at MVW Communications will share updates about my book writing journey along the way. It’s a mountain to climb, but the words are coming swiftly and I fit writing in through synergistic ways each day. Anyone who is or has a client interested in writing a nonfiction book can contact me to learn all about my writing program.

Writing 98

Writing Community Storytelling Education 98

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I figured I was going to have some time without income,” he says recalling March 2020. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Write a 2-4 sentence prediction for marketing and PR in 2024.] There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoffman Agency

MARCH 4, 2021

Ever since the start of 2020, the reality we live in has been pretty rough – something which feels all the truer now that I’ve begun working. I’m excited to use this internship as an opportunity to learn new styles of writing and storytelling; hopefully by the time it’s over I’ll be another step closer to writing something really special.

Internal 63

Internal International Storytelling Agency 63

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. This year Dunkin’ Donuts announced it would eliminate all Styrofoam cups from its stores by 2020, taking a step towards CSR. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm.

Trends 106

Trends Social Media YouTube Storytelling 106

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

DECEMBER 5, 2019

What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020? I’m still learning and planning for 2020 – which is extra exciting as it’s Room & Board’s 40 th anniversary! But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On Friday, March 13, 2020, we sent our staff to work from home.

Crisis 87

Crisis Employee Trade Shows Local 87

The Hoffman Agency

AUGUST 10, 2021

I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern. This was when I began to realize that PR could be the industry for me.

Journalism 36

Journalism Internal International Agency 36

NewsWhip

JULY 29, 2020

To identify these publishers, we looked at the top publishers in English overall for Q2 of 2020, and used that to identify the ten most engaged local publishers. So let’s take a look at some of the truly local publishers that succeeded in driving engagement over the last year. The top local U.S. publishers .

Local 88

Local Comparison Trends Television 88

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Mark My Words

JANUARY 14, 2021

‘It’s a place where compassion matters, communities gather, and storytelling is the engine. ‘The website has been updated to reflect the work Archewell has undertaken throughout 2020 and to create a place for people and communities around the world to share their stories.’ in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. ” In Q1 of 2020, new leads increased 115 percent year-over-year. We love email,” GE’s Chief Storyteller told us. “It Organic reach on Facebook was clocked at just 5 percent in April 2020.).

B2B 145

B2B Trends Video Course 145

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. The PRCA Census for 2020 showed 12% non White professionals in the industry. How can we encourage potential students to study PR and comms? This is a question I am often asked. These are present in lots of different degrees.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. billion in 2020. Effective storytelling improves valuations. It takes an average of 4 hours to write in 2022. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours. billion in 2021.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Contently - Strategy

OCTOBER 15, 2021

For most of 2020, b2b software has had about twice as much interest. ” In Q1 of 2020, new leads increased 115 percent year-over-year. We love email,” GE’s Chief Storyteller told us. “It Organic reach on Facebook was clocked at just 5 percent in April 2020.).

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96