Barokas

JANUARY 9, 2020

Happy 2020 to all of our No BS blog readers. Looking back now, it’s a safe bet that a focus on sound business fundaments vs. an all out focus on growth will be a hot topic in 2020. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”.

Ethics 78

Ethics Storytelling Reputation Blogging 78

Landis PR

AUGUST 29, 2022

AP Style is so widely used that not doing so may jeopardize your brand’s reputation with the media and other key audiences and affect your company’s overall credibility. We recommend ordering your copy today to ensure you and your team are up-to-date and using terms and phrases appropriately.

Publicity 111

Publicity Writing Guidelines Construction 111

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Contently - Strategy

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” Paid ads and content marketing have inverse reputations. It’s the status quo.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Communications Conversations

DECEMBER 5, 2019

In basic terms, employer brand is the reputation a company has as an employer. What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020? I’m still learning and planning for 2020 – which is extra exciting as it’s Room & Board’s 40 th anniversary!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PR in High Definition

NOVEMBER 29, 2021

These themes will undoubtedly mean even more to a South Korean audience however, who are living through a personal debt crisis which has risen in recent years to over 100% of its GDP , famously also documented in the 2020 Oscar-winning film Parasite.

Film 62

Film Travel Television Local 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Prof.

Writing 200

Writing Communications Marketing B2B 200

Burrelles Fresh Ideas

MAY 21, 2024

Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities. In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce. And it has only grown from there.

Employee 97

Employee Pinterest Resources System 97

Karen Freberg

JUNE 24, 2019

I have seen many times over the years how certain programs have these opportunities because of their “reputation.” The past week, I was able to serve in a variety of different capacities as a moderator, chair, speaker, event planner, content creator, storyteller, and much more! For me, this was music to my ears.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.”

Data 264

Data Leadership Tools Advertising 264

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. As Harvard’s all-time winningest basketball coach , Tommy Amaker is an expert at driving performance outcomes.

Leadership 62

Leadership Policies Engineering Technology 62

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

Remote PR Jobs

SEPTEMBER 25, 2023

Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. Better fakes and more-convincing misinformation are coming, just in time for the 2020 election. Algorithms already connect us to new social circles and help target messages and topics that will motivate desirable audiences.

Industry 100

Industry Publicity Data Video 100

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency .

Social Media 98

Social Media Marketing Media Creativity 98

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 176

Marketing Employee Content Marketing Training 176