PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We It is amazing.”

SEO 131

SEO Measurement Television Google 131

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. The post Pitching the media: How do you measure up to global standards? The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions.

Pitching 143

Pitching Measurement Media Survey 143

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. I was surprised at how well these performed but then, there isn’t another publication that provides such a service. The posts listed below are the those that were the most read as measured by clicks. Good riddance 2020!

SEO 101

SEO Software Resources Newspapers 101

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Less media to build relationships with and constant turnover.”

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. Is Media Relations Getting Harder?

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 93

Measurement Communications Survey B2B 93

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). If you enjoyed this post, you might also like: 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 130

Survey Communications Measurement Internal 130

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. Should the Public Relations Report to the CEO or CMO? PR Measurement: How is Communications Proving Value? I may add or remove resources over time. What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 120

Survey Communications Ethics Measurement 120

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. 8 Innovations in Public Relations Technology to Watch. See you next year! Image credit: Pixabay.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Who Does PR Report Currently? Put whatever the comms org reports aside for a moment: Who do you think #PR and comms shop *should* report to? Four options here (the limit).

Report 118

Report Publicity Survey B2B 118

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000.

Blogging 80

Blogging Publicity Marketing Survey 80

Prohibition

NOVEMBER 23, 2018

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. When a story doesn’t sell – or even when it does – media relations and coverage, shouldn’t be perceived as the sole market of success.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Prohibition

NOVEMBER 23, 2018

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. When a story doesn’t sell – or even when it does – media relations and coverage, shouldn’t be perceived as the sole market of success.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. social media, content, etc.). 23% said measurement / ROI. social media, content, etc.). 23% said measurement / ROI. 24% said scope creep.

Communications 164

Communications Survey Education Leadership 164

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

OCTOBER 22, 2019

The transaction is expected to close in the first quarter of 2020. Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Customer subscriptions increased by 2.5%

Tools 60

Tools Enterprise Software Technology 60

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

DECEMBER 19, 2023

If I wrote something substantive related to a statistic – I included a link to that too. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found.

B2B 106

B2B Survey Pitching Software 106

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Source: B2B Sales Cycles ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. PR measurement.

Survey 119

Survey Measurement Public Affairs Storytelling 119