Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 93

Measurement Communications Survey B2B 93

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Round 2: Updated forecast means updated marketing budget.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Intrado has the resources to rival Cision and Meltwater so a third large competitor is good for the PR market. Good riddance 2020!

SEO 101

SEO Software Resources Newspapers 101

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. It is bringing a wave of energy and innovation into the PR market at an incredibly challenging time.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As

Marketing 65

Marketing Survey Study B2B 65

Marketwired

FEBRUARY 4, 2016

2016 is not that old, but we are staring down the year 2020. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. By 2020, communications professionals will have a better grasp on what we do and how we do it. Now, or in 2020. What do you think PR will be in 2020?

Television 100

Television Radio Measurement Facebook 100

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. VP of Marketing. Date: April 30th, 2020. Speaker & Webinar Info. Clarissa Horowitz. Sara Eberle.

Data 370

Data Advertising Advertising Corporate 370

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

Brand 121

Brand Branding Marketing B2B 121

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. — Frank Strong (@Frank_Strong) February 21, 2020.

Survey 86

Survey Public Affairs Corporate Trends 86

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Later series will explore 3) influencers and marketing; 4) customer loyalty; and 5) staff retention.

Reputation 78

Reputation Corporate Insurance Insurance 78

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

B2B 150

B2B Marketing Survey Study 150

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

JANUARY 9, 2018

And we’re part of fully integrated teams across disciplines — public relations, advertising, shopper marketing, direct — resulting in a more consistent customer journey and improved ROI. PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. This shift will accelerate in 2018.

Measurement 124

Measurement Creativity Analytics Groups 124

NewsWhip

OCTOBER 20, 2021

Engagement is a term that can cause confusion for marketers and comms professionals, largely because it can be hard to articulate exactly what it means and how it can be useful. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Now let’s soar into 2020 like the PRos we are. Measurable. Cheers to 2020! However, it’s coming! Get a Planner Started. Reevaluate Your Values.

Agency 80

Agency Energy Training Blogging 80

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. That’s why content marketing needs PR. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 148

B2B Marketing Survey Creativity 148

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. How do you measure success? And now, here we are. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. This is the headline from the ICCO World PR Report 2020. At the heart of this is our consistent failure to measure the effect of our work. Year after year, the numbers show that it is eroding poor measurement practice.

Measurement 61

Measurement Survey Industry Report 61

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Let’s take a look at the top 11 crises of 2020 so far.

Crisis 71

Crisis Government Social Media Reputation 71

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. There were some serious PR blunders in 2020. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Most common comms measurement methods. The order of precedents of these methods is very similar to the last time this question was asked in 2020. Arik Hanson).

Survey 130

Survey Communications Measurement Internal 130

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Let’s take a look at the top 11 crises of 2020 so far.

Crisis 62

Crisis Government Social Media Reputation 62

Agility PR Solutions

OCTOBER 4, 2021

Influencer marketing provides an effective strategy to reconnect with customers personally. A 2020 study showed that more buyers—at least six out of ten—trust influencers over brand ads.

Study 105

Study Measurement Strategy Marketing 105

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142