PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. A few months after, by late summer 2020, I had a business plan, company name, website, business cards and list of potential clients. It was a well-paid, full-time position with great benefits.

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. Ageism is getting old. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Week 2: January 6th – 12th 2020. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. january 8TH 2020. January 9TH 2020. January 11th 2020.

Journalism 163

Journalism Viral Writing Report 163

NewsWhip

MARCH 25, 2020

Facebook engagements to web articles about coronavirus, Trump, and Biden in 2020. This lines up well with the Times’ report that “as of Thursday, more than half the articles being consumed on Facebook in the United States were related to the coronavirus, according to an internal report obtained by The New York Times.”

Facebook 174

Facebook Crisis Report Data 174

NewsWhip

AUGUST 18, 2020

2020 engagement. Here, when we talk about engagement, we’re talking about Facebook engagement with web content, so that might be a like, a share, or a comment on a specific url. . In layman’s terms, the amount of Facebook engagement to web content has doubled since last year.

Web 78

Web Comparison Facebook Community 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

NewsWhip

SEPTEMBER 16, 2021

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. One more piece of housekeeping before we begin, in previous versions of this blog, we have included both the British and international versions of BBC in the rankings.

Facebook 147

Facebook Analysis Viral Internal 147

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. That’s better than estimating the publication’s web traffic or impressions. Send it around internally. That’s an increase from 68% in 2019 and 51% in 2018. When you know them, you’ll naturally know how to be relevant. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. Both the practice and business of public relations has grown enormously in recent years. billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented.

Company 154

Company Tools Technology Software 154

PR 20/20

FEBRUARY 7, 2023

GA4 is the next generation of Google's Analytics tool, a free web analytics platform. GA4, which launched October 14, 2020, will be replacing Universal Analytics on July 1. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. What is Google Analytics 4?

Analytics 69

Analytics Google Mobile Measurement 69

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point.

Software 159

Software Tools Print Technology 159

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 196

Marketing Content Marketing Data Social Media 196

NewsWhip

JUNE 26, 2020

The engagement to content from Spain rose throughout the back end of 2019, almost doubling when looking at week-over-week engagement between June and the start of 2020. . This top article was about deers gathering under cherry trees in Japan in peak blossom season , an image that did the rounds in the international media.

Journalism 78

Journalism Crisis Web Internal 78

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In my company I started to hire more and more graphic designers, web developers, social media experts.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed).

Marketing 52

Marketing Technology Internal International 52

PR Conversations

OCTOBER 1, 2020

Public relations is viewed as boundary-spanning, facilitating internal and external relationships, communicating outwards and inwards, and seeking greater influence through upwardly mobile career development. The organisation is conceptualised in hierarchical, interconnected terms. Miriam Pelusi @PRConversations.

Publicity 70

Publicity Strategy Handbook Analytics 70

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage.

Software 104

Software Analysis Data Tools 104

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. What I saw was quite impressive.

Software 117

Software Tools Publicity System 117

Cision

MAY 29, 2017

billion by 2020. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. While you can make your content discoverable by using search bars, internal links and a content recommendation engine; strategic organization helps users find the most relevant content quickly and easily. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. In addition, the same analyst believed that the app had 11 million paid subscribers in 2020. The Associated Press (AP) The Associated Press is an esteemed institution with a legacy dating back to 1846.

Financial 52

Financial Media Analytics Data 52

Buzzstream

MAY 16, 2024

For instance, if I wanted to start a new Research List using BuzzStream, I’d start a New Project, name it, and then choose Search the Web. I realized that this example is relatively straightforward, so let’s examine a type of guest post site I see a lot on the web: general news sites. Is Guest Blogging Risky?

Blogging 62

Blogging Google SEO Writing 62

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. It's your home base on the web and the first place people go to learn about your offers.

Training 72

Training How To Course Software 72

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

MAY 30, 2017

billion by 2020. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . While you can make your content discoverable by using search bars, internal links and a content recommendation engine; strategic organization helps users find the most relevant content quickly and easily.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. Clear and present AI “A renewed focus on and commitment to internal communications. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. . Chrome currently fields more than half of all global web traffic.

Privacy 124

Privacy Google Advertising Advertising 124