ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Often times brands have ads that are “always-on” and running year-round.

Social Media 52

Social Media Media Creativity Advertising 52

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

YouTube 195

YouTube Video Advertising Advertising 195

5W PR

DECEMBER 7, 2020

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%).

Social Media 103

Social Media Trends Media Policies 103

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. I am very grateful to Talkwalker for providing free access to their dashboard for users to see what is trending, and which brands “won” the social media conversation.

Social Media 104

Social Media Trends Media Reddit 104

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. 2016 is not that old, but we are staring down the year 2020. It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . Social Media and Influencer Marketing . Would You Rather? Conclusion.

Advertising 131

Advertising Advertising Marketing Privacy 131

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Mark My Words

JANUARY 3, 2020

2020 will see your major print and TV campaign derailed by the death of or the revelation of how many children our Prime Minister has (or insert other incident). 50% of people selling you PR will still not know the difference between advertising and storytelling.

Print 60

Print Storytelling Advertising Advertising 60

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . SEO RANKING. USP SHOWCASE. FINDING A VOICE.

Marketing 113

Marketing Instagram Media SEO 113

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Communications Conversations

JANUARY 18, 2022

However, did you know that according to Morning Consult (not exactly a fly-by-night operation), a whopping 86% of young people want to become a social media influencer? million in 2020 thanks to her efforts on social media platforms. Isn’t that what we try to do every day as social media marketers?

Social Media 60

Social Media Media Pinterest Training 60

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020. The average consumer’s attention span is short.

Video 148

Video Brand Branding Instagram 148

5W PR

APRIL 29, 2020

Those strategies include everything from direct mail and public relations to social media and digital. Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

Konnect Agency

FEBRUARY 10, 2020

Paid media comes with a high price tag. Paid partnerships with media outlets can range from just a few thousand for a social media post to beyond $100k+. Paid social media is also an effective channel that can net big results. To start, paid social media ads can cost as little as $1.

How To 72

How To Media YouTube Social Media 72

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. Reddit (expanding their ad options in 2020). But all this boycotting is masking another big issue bubbling up right below the surface.

Strategy 160

Strategy Reddit Pinterest YouTube 160

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The split in advertising is roughly equal. The numbers no longer add up.

Print 102

Print Newspapers Crisis Local 102

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Stephen Waddington

JUNE 29, 2021

They know what they are doing and what will get approved,” said Kate Hartley, managing director, Carrot Comms , and co-founder of social media simulator Polpeo. Moore Kingston Smith has published an advisory note on R&D tax relief for the media sector. It makes sense to hire someone with the right knowledge and experience.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Don’t ignore regional media. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. the customer journey has become more complicated with the fragmentation of media and proliferation of devices. Think BIG about social platforms. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

The Hoyt Organization

NOVEMBER 16, 2023

and 2020 (Barcelona 3.0). They shape a framework that is: Transparent, consistent, and adaptable to the rapidly growing media landscape. Advertising Value Equivalents (AVEs) are not a comprehensive representation of PR’s true value. Previously, this Principle was about how social media should be measured.

Publicity 94

Publicity Measurement Privacy Guidelines 94

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Moreover, brands must do their homework and demonstrate that they understand and respect the LGBTQ community, Finzel said.

Community 188

Community Brand Branding Resources 188

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Our local BBC news programme and even the national idents are based on clips from social media. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151