Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 87

Survey Public Affairs Corporate Trends 87

Contently - Strategy

FEBRUARY 16, 2023

Some high-profile changes of the past years include: 2019: BERT algorithm change In 2019, Google introduced its BERT algorithm update that equipped the company to consider “the full context of a word by looking at the words that come before and after it.” Conduct an SEO audit.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

AUGUST 1, 2022

Blog: Code of PR Ethics? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Blog: New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. Article: New survey reveals 2018’s hottest PR trends, challenges and tools (Bulldog Reporter).

Survey 132

Survey Communications Measurement Internal 132

Stephen Waddington

NOVEMBER 6, 2019

Today the PR business is valued at £15bn in the UK (PRCA Census 2019). Ingham has driven professional and ethical standards, represented the industry on issues such as digital rights, and addressed talent. According to the PRCA Census 2019, 89% of practitioners in the UK are white, 80% are graduates and a third are privately educated.

Ethics 60

Ethics Corporate Industry Local 60

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Of the world’s 100 most reputable companies for social responsibility in 2019 , Lego, Natura and Microsoft rose to the top. Linking Your Reputation to Social Responsibility.

Reputation 60

Reputation Corporate Survey Employee 60

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

PR 20/20

JULY 30, 2019

To kick off MAICON 2019, Paul Roetzer hit the audience with a stat that proves why it’s important to become and AI pioneer. Mitch Joel captivated attendees when he revealed 31 million Americans are predicted to shop via smart speaker in 2019. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple.

Case Study 50

Case Study Privacy Data Technology 50

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Welcome to 2019! Ethics need to be at the forefront of influencer marketing. Influencers – you hear about them wherever you go.

Marketing 51

Marketing Ethics Guidelines Community 51

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement.

Software 86

Software Pitching Internal International 86

PR in High Definition

DECEMBER 17, 2018

And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up. With Epic Games putting $100m behind Fortnite tournaments for a single year – three times the Wimbledon prize pot – the gaming world is fast ascending and 2019 see more eSports coverage than any other year to date.

Trends 48

Trends Privacy Ethics Government 48

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. That’s up from 68% in 2019 and 51% in 2018. Media bias and PR ethics.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A version of the above prediction was first published by the Content Marketing Institute: 80+ Content Marketing Trends for Success in 2023.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. Wishing you a safe and happy holiday season.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. How Long Should a Blog Post be in 2019?

Survey 93

Survey Journalism Study Pitching 93

PR Fuel

JUNE 5, 2020

Here are some examples of when to craft a press release: Notifying the media about an upcoming event Promoting a new product or service Sharing important information such as a change in management Announcing proprietary products and services Sharing data or trends of a specific industry And more. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. 5 Trends Shaping the Healthcare Industry . Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. 5 Trends Shaping the Healthcare Industry . Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. There are some interesting innovative media models seeking to reverse the trend. It’s an inevitable trend that is set to continue in agency land wherever maximising shareholder value is a primary goal. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

Landis PR

MARCH 13, 2023

I was lucky enough to catch “Network” on Broadway in 2019. Everything happens to the main characters in the universe of their jobs…which is a lesson on life/work balance that was being taught waaaay before recent trends. (By And an aging madman with a podium and sense of betrayal is perceived as a savior for a troubled nation.

Journalism 52

Journalism Film Ethics Television 52

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 93

Social Media Marketing Media Creativity 93

Flatiron Communications

JANUARY 7, 2020

” In my January 2017 piece “ When PR Turned to the Dark Side ,” I highlighted the beginnings of this dangerous trend, but held out some hope that the industry, driven by PRSA’s code of ethics, would not succumb to the unscrupulous tactics deployed by a growing cadre of nefarious actors.

Industry 36

Industry Government Facebook Policies 36