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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities.

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

The full report is more than 60 pages, but we focused on these seven areas during the webinar: Effects of partisan politics Budget and challenges State of media relations Media bias and PR ethics Top PR and comms tactics; and PR measurement This week, Greg McCormick , communication chair for the IABC Heritage Region made the recording (and embedded (..)

Survey 78
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. Blog: Code of PR Ethics? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Image credit: Unsplash.

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3 Reasons to take the 2020 JOTW Comms Survey

Sword and the Script

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 86
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Video Content Trends for Media and PR Professionals

Cision

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. Then the economy changed.

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