ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

2019 feels like a full-employment economy, and recruiting top people is challenging, but today’s environment is nothing compared to the labor market back then. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills. Which leads to my next learning.

Agency 220

Agency Retail Reputation Course 220

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. What do we do with this information?

Conference 113

Conference Communications Storytelling Social Media 113

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). You won’t have much to say in terms of “thought leadership.”

Social Media 98

Social Media Brand Branding LinkedIn 98

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Reputation management is crucial. “Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. This is the time for communications professionals to step up and take control. While it is absolutely necessary to communicate to the press and those directly impacted by a crisis, it’s paramount that you act first before making empty promises.

Crisis 87

Crisis Internal International Conference 87

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. CEOs can let their personalities show. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And frankly, that will speak more than any reputational campaign we can undertake.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Use all your communications channels. Unlike a lot of brands in 2019 that failed to do so.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. Even worse, the move plainly tried to deceive both audiences.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. This unpredictability is also true of the communications profession. Most likely.

Trends 110

Trends Crisis Corporate Leadership 110

Stephen Waddington

MARCH 10, 2019

There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders. I recommend exploring the work of AMEC and practical cases from the Government Communication Service if you want to explore this area further. ??

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Onclusive acquires Critical Mention. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Landis PR

APRIL 8, 2024

The methodological basis for the award is the Global ESG Monitor , which has evaluated more than 1,300 sustainability reports since 2019.

Company 59

Company Report Government Local 59

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. Then we look at your impact on your communities. And we look at your leadership and reputation.

Ethics 71

Ethics Training Financial Survey 71

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. The-house PR person or head of communications.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. Then we look at your impact on your communities. And we look at your leadership and reputation.

Ethics 52

Ethics Training Financial Survey 52

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk.

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe.

Reputation 85

Reputation Technology Tools Data 85

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Critical Mention

AUGUST 26, 2018

Q: What are your initiatives for PRSA for 2018-2019? Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Interviews 79

Interviews Ethics Conference Leadership 79

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Now the questions include: What can I do to manage and enhance the reputation of my company? Answer: wherever we want. Make the goal actionable.

Analysis 95

Analysis Infographics Internal International 95

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Internal communications can be challenging at large companies.

Internal 66

Internal International Conference Public Affairs 66

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. New York’s three-term mayor soared in visibility – and popularity – when he entered the democratic presidential field in late 2019. The PR Worst.

Healthcare 379

Healthcare Reputation Mobile Conference 379

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. No respectable practitioner can maintain relations with key media without a reputation for credibility. “Just get my name in the paper! PR is about schmoozing.

Corporate 136

Corporate Reputation Pitching Trends 136

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. It is not just individuals looking to profit from dishonest communication practices.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Brand relevance versus brand reputation | Jump to text. And, we’ve certainly seen through the pandemic that communications are a really central core to that, to ensuring that life-changing healthcare gets to people when they need it the most, wherever they are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Then moved on to Royal Dutch Shell in London, where I did communications and sustainability.

Ethics 62

Ethics Company System Corporate 62

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts.

Marketing 174

Marketing Employee Content Marketing Training 174