Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

JULY 30, 2019

It curates content from their network and targeted advertising. In December 2019 the High Court ruled it out of time. A House of Commons Digital, Culture, Media, and Sport (DCMS) Committee Report published in February 2019 sought to call Cambridge Analytical and Facebook to account. Only Parliament could declare it void.

Facebook 91

Facebook Ethics Data Sports 91

PR 20/20

JANUARY 31, 2019

agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Conference 77

Conference Case Study Marketing Analytics 77

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Invest in your future! The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Ethics and regulations." 90% are undeniable advantages.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

MARCH 12, 2019

Finally, we’ll overview some top companies that use AI to accelerate content marketing performance, so you can start testing tools out on your own. Check out the Artificial Intelligence for Content Marketing and Email 101 Workshop at the Marketing AI Conference (MAICON), July 16, 2019 in Cleveland, OH. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Is your company ready? We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

DECEMBER 15, 2021

The internet itself has been disintermediated by huge companies, notably Google and Meta. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. to £1.36bn in 2020 compared to £1.42bn in 2019. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Invest in your future! The Next Phase of Growth.

Financial 52

Financial Conference Agency Resources 52

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. I have been playing in this new field since 2019 and the working model remains the same for now.

Communications 40

Communications Marketing Technology Data 40

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Many PR students minor in related fields like marketing or advertising. Large companies offer a different picture in terms of opportunity. What About My Minor. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. My dad worked in foreign trade all his life he ran a big company called Balkan Car. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 28, 2023

Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? When I was writing it in 2019, I really wasn’t expecting such a "killer" success. And this is the only criterion by which we select the employees in our company. Or at least not among the first few.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. — Wendy's (@Wendys) January 27, 2019. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112

YouTube Instagram Ethics Film 112