Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5. billion in 2019.

Government 103

Government Education Print Ethics 103

Presspage

JULY 25, 2018

As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site. This revised article has been published before on PRdaily.com on July 9, 2018.

Wikipedia 103

Wikipedia Writing Video Report 103

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web. However the Reuters Digital News Report 2018 suggests that we may have reached the bottom.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

JANUARY 20, 2018

Earned Media Poised for New Prominence in 2018 [UML]. A page within the printed report document triggered the experience for investors.”. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg. 2) Public relations and complex value propositions.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. – print advertising. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Scott Public Relations

OCTOBER 31, 2018

The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. Vote411 offers a similar service to a few other resources on this list, but it really comes in handy with its provision of print-friendly voter guides that you can actually take with you to the polling station.

Tools 45

Tools Insurance Insurance Local 45

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Seems to me there’s a lot of overlap between Talkwalker and Meltwater.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 11, 2022

It built its own web crawler and put a lot of emphasis on earned media attribution. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018. PRgloo was funded with bootstraps.

Reputation 85

Reputation Technology Tools Data 85

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

DECEMBER 22, 2020

European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. Both come with experience in this vertical.

Tools 157

Tools Media Software Analysis 157

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 12) The first anti-trust traced to Web 2.0?

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

MAY 5, 2016

But for us, there is no down time between Winter and Summer Olympics, so while we are fully entrenched in Rio right now, we also have our eyes on PyeoungChang 2018 and Tokyo 2020. Granted, there will always be some aspects that have to wait until you are inside the calendar year of the Games.

Sports 60

Sports Pitching Print Local 60