Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Arik Hanson).

Survey 132

Survey Communications Measurement Internal 132

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” 2018 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.

Software 150

Software Analytics Data Technology 150

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Public relations is HOT right now. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. So what’s the solution? The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

PRSay

FEBRUARY 5, 2019

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. Employees are here for animals and the people who love them. In anticipation of the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

Stephen Waddington

APRIL 3, 2019

Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. Strategic ambitions a work in progress The drumbeat of public relations as a management discipline has grown louder and louder in recent years. Research agency Chalkstream surveyed 1,503 respondents in November and December 2018.

Writing 84

Writing Survey Government Media Relations 84

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. Organizational values should serve as a guide.

Company 189

Company Employee Internal International 189

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Do you have any feel-good stories you want to share?

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”.

Corporate 74

Corporate Communications Survey Employee 74

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. This is an agency model that covers a core group of employees supplemented by senior experts. within agencies, although this is down from 21% in 2018. Our estimated value of the total industry is $15.5

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. OnePitch told the publication that 1,100 PR professionals are using the platform.

Pitching 90

Pitching Report Software Survey 90

Presspage

FEBRUARY 27, 2018

Join Bart Verhulst, Co-Founder & Chief Strategist of PressPage for the free Essentials for a Stellar Online Newsroom webinar on March 22, 2018, at 1 p.m. How to upgrade your corporate newsroom and delivery infrastructure to achieve measurable results. Rejected by the public? Forgotten by your own employees?

Print 60

Print Web Corporate Analytics 60

Stephen Waddington

MAY 7, 2019

The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. Public relations in the UK is worth almost £15 billion per year and employs 95,000 people. The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives.

Industry 60

Industry Survey Analysis Exercises 60

Stephen Waddington

OCTOBER 4, 2020

As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. What’s needed? What’s the plan?

Meeting 78

Meeting Government Energy Employee 78

Reputation Us

JUNE 21, 2021

billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. I struggle knowing that some of my employees may be suffering in silence over a lack of action taken at times to make this a better world. Martin: We started our DEI journey in 2018.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. I struggle knowing that some of my employees may be suffering in silence over a lack of action taken at times to make this a better world. Martin: We started our DEI journey in 2018.

Financial 78

Financial Education Community Employee 78

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Offleash

MARCH 28, 2018

If it moves, measure it” has become an article of faith in today’s data-driven business world. Traditional measures focused on “share of voice” – sheer quantity of media coverage compared with competitors – but boards are increasingly responding to quality measures as well. Here are four: Choose the right metrics. “If

Agency 61

Agency Measurement Data Analysis 61

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. This is an agency model that covers a core group of employees supplemented by senior experts. within agencies, although this is down from 21% in 2018. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Stephen Waddington

NOVEMBER 30, 2017

It aims to characterise public relations in the UK and spotlight issues and opportunities. The annual report will be published in February 2018. It’s an annual benchmarking study looking at the trends, issues and opportunities facing public relations. 3 How would you characterise the UK public relations profession? . #3

Survey 63

Survey Public Affairs Data Trends 63

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. The measure of “best” in this case is unique page views. 3) The Future of Marketing Looks More like Public Relations.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Recommended reading: Why Content Marketing and Public Relations Need Each Other. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). What is PR?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 9, 2019

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The median salary for public relations professionals in the last 12 months came in at $95,000. 2018: $95,000. I suspect the risk of employee turnover is higher than these numbers indicate. click image for higher resolution).

Publicity 94

Publicity Survey Comparison Report 94

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

AUGUST 9, 2022

Ask 10 PR people to define public relations and you’ll get 10 different answers. 3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. 25% lack of employee experience. 23% measuring results / ROI.

Communications 152

Communications Survey Employee Measurement 152

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 14) Public relations salaries were flat. Proving Value ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Some CEOs opt for video to control sensitive communications like a public apology. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149