Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Customer service and Chatbots (15%). AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Alexa Lemzy is the blog editor and customer service maven at TextMagic. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. 24/7/365 customer service. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

How To 60

How To Media Analytics Television 60

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The conference will be held in Cleveland, Ohio, July 2019. Create Your Competitive Advantage.

Conference 59

Conference Marketing Analytics Case Study 59

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Here’s hoping for smoother road in 2018. Without a core of innovation, the bitcoin story would be just another fad. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The conference will be held in Cleveland, Ohio, July 2019. Create Your Competitive Advantage.

Conference 40

Conference Marketing Analytics Case Study 40

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. This is a good fit if you’re looking to master content technology and strategy in 2020. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 30, 2019

Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. Second, the platform is built on modern technology.

Tools 161

Tools Media Software Analysis 161

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164