ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The result?

Brand 74

Brand Branding Instagram Fashion 74

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. About one in five (21%) say brands should take a stand on political issues “often” or “always” while 43% say brands should take a stand on social issues “often” or “always.”

Survey 120

Survey Communications Ethics Measurement 120

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Date: March 21, 2018. The 2019 conference will explore new challenges and opportunities facing the communication profession.

Conference 256

Conference Content Marketing Marketing Internal 256

NewsWhip

SEPTEMBER 5, 2019

It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat.

Web 116

Web Data Trends Brand 116

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 1) The Big Game by the Numbers.

Advertising 87

Advertising Advertising B2C Retail 87

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. within agencies, although this is down from 21% in 2018. billion dollars. What’s driving growth?

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). First, read through these “paid posts” the T Brand Studio is putting together. ” Think about it from the brand side. Here’s why.

Advertising 60

Advertising Advertising Trends Storytelling 60

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s an area that brands should investigate. #6 Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. He says: The brand managers who are best at their jobs are data driven from the start.

Facebook 113

Facebook Social Media Analytics Blogging 113

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. As a starting point, track the following to understand how visitors are engaging with your site and finding your brand: Users.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. within agencies, although this is down from 21% in 2018. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

The Hoffman Agency

MARCH 22, 2019

Nevertheless, with clear criteria in mind, we reached out to the show’s stakeholders and participants, trawled through all the information available to us, and systematically identified trends and interesting nuggets of information that would make for remarkable tales to tell. The result? We are extremely honoured to be part of it once more.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 18, 2015

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. We embrace storytelling and silliness.”. It’s not about brands.”

Brand 176

Brand Branding Film Viral 176

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Remote PR Jobs

SEPTEMBER 25, 2023

But too often when PR folks talk about AI (which doesn’t happen often enough), the conversation hedges around job losses and deeper insights into information we already gather—like audience reach and sentiment—and not how we can revolutionize our roles in building and promoting brands.

Industry 100

Industry Publicity Data Technology 100

Mindful Marketing

JULY 26, 2019

This second kind of mistaken identity will become more common if one particular promotional trend continues. In an age of artificial intelligence and deepfakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. million followers on Instagram.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115