Cision

SEPTEMBER 28, 2017

” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. You’re going to see where [brands] look more to earned media. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. has been exploring in her work on women in journalism. The book is a multi-author project led by Dr Martina Topi?,

Government 103

Government Education Print Ethics 103

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Now, five years later, they’re ascending to powerful leadership positions. The brand purpose craze. Creativity strikes back. ” she told me.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. Morgan Barokas (September 20, 1934 – August 17, 2018). Five years ago, I sat down with my laptop, big dreams and a clear vision to introduce the Barokas brand to Colorado. A note from Karli Overmier, CEO.

Agency 138

Agency Hotels Healthcare Enterprise 138

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Follow your gut.”

Company 189

Company Employee Internal International 189

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up. . Far from it.

Media 57

Media Advertising Advertising Measurement 57

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

PRSay

FEBRUARY 20, 2019

Duke Energy may have already had the brand recognition, the luck of the eclipse’s path and the well-known education center on their side, yet none of that would matter unless people knew the event was even happening. The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018.

Energy 102

Energy Case Study Education Guidelines 102

Beyond PR

MAY 10, 2018

These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace. Waiting until a trending topic (like #MeToo) explodes simply doesn’t enable a brand time to scramble to its defenses, if necessary. The response?

Media 45

Media Trends Journalism Technology 45

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. If marketing could do *just* one thing to build brands and generate leads we would. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. 5) Your Brand is Not the Hero…Your Customer is the Hero. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it.

Banking 113

Banking Sports Financial Corporate 113

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. That is, yes.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

JANUARY 15, 2019

1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”. There several studies on it like this one from Forrester that the Wall Street Journal reported. All said I have some perspective to offer on this column. This is called leverage.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

JANUARY 23, 2018

While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. Relevance is king for if what a given brand sends to a given person is not germane to said person… game over. Many brands still need to ‘grow up’ when it comes to content marketing.

Marketing 69

Marketing Content Marketing Sports B2C 69

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 114

Study Survey Infographics B2B 114

Deirdre Breakenridge

JANUARY 3, 2018

What are your goals for 2018 and what tools, skills and roadmap will get you there? Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. The Agony of Decision is a book that helps with decision making and getting you mentally prepared for 2018. S = Scribing / Journaling.

Crisis 0

Crisis Journalism Hotels Case Study 0

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. 20) Should brands take a stand?

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand. I’ve started a very specific gratitude journal. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Three decades on I’m less positive. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Mark My Words

JUNE 20, 2019

From the first day of this leadership election the leading political journalists of the day have been saying the same two things. Will Johnson lose the leadership election isn’t the real question – the question is can he? Is he really the best ambassador for ‘Brand Britain’? August 2018: Compares Muslim women to ‘letterboxes’.

Brand 68

Brand Branding Journalism Leadership 68

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225