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2018: The Year the Community and Conversation Influencer Model Got Real

PR News

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

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3 Digital Tools That Improve PR

The Proactive Report

The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. This is the number one skill CMOS are looking for in 2018. You should be able to track what happens with the content in your blog and newsroom. Get the Digital PR Tips Newsletter.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. BUT this is 2018 not 1918.

Writing 83
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Content and Links – Google’s Top Ranking Factors

The Proactive Report

Digital PR has a lot to offer in this regard. What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). So it seems that PR is actually the perfect solution for SEO. Watch this video.

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5 Tips for Creating High Quality Content

The Proactive Report

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Don’t slap a stock image on a blog post just because you know you need an image. Get the Digital PR Tips Newsletter. 91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts.

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The Personal Branding Formula

Doctor Spin

2018, October 24). Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com. 2018, October 24).

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