Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The issues were our clients basically.

Ethics 70

Ethics Storytelling Communications Training 70

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). However, 36% also said they will send more work to outside resources such as agencies and freelancers. 2018 JOTW Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

PRSay

JULY 22, 2021

As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. But if executed well, it can lead to a happier, healthier workforce.

Employee 148

Employee Exercises Study Meeting 148

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Blog: What Does “Storytelling” Mean to You? 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. The media relations struggle. Blog: Code of PR Ethics?

Survey 121

Survey Communications Ethics Measurement 121

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Date: March 21, 2018. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH.

Conference 256

Conference Content Marketing Marketing Internal 256

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

Brand 145

Brand Branding Healthcare Enterprise 145

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Our Ultimate List of the Best PR Tools for 2018. It all depends on your needs and budget.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

DECEMBER 5, 2022

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. In 2021, I moved to The Hoffman Agency. Me in Miyajima island during my trip to Japan in 2018. Me on my last day of my HA internship in the Hong Kong office back in 2018!

B2B 36

B2B Tourism Creativity Technology 36

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

OCTOBER 10, 2019

For the agency, the Marketing AI Institute began as a pilot idea. of the agency’s total time to the Institute’s launch and exploration. of the agency’s total time to the Institute’s launch and exploration. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives). What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Down-to-earth? Aspirational or emotional? But the company shouldn’t just start experimenting with different tones in hopes of finding the one that resonates.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2018: 20 Insightful PR and Marketing Predictions for 2018. PR grows more in demand. Public relations is HOT right now. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Ishmael's Corner

JUNE 3, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog (Part Two) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 113

Storytelling Communications Publicity Employee 113

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Source: Accenture , 2018). Technology and data have supercharged consumer expectations for a personalized, connected experience.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

Ishmael's Corner

MARCH 7, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 109

Storytelling Travel Communications Publicity 109

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. 26) “I wish they understood the value of storytelling the way I do.”. Talk to Us !

Corporate 77

Corporate Communications Survey Employee 77

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. 2018 was the year of scroll-stopping Instagram ads with products that seemed too good to be true. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. By Alise Edgcomb, Vice President, Beauty & Wellness.

Brand 74

Brand Branding Instagram Fashion 74

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”).

Advertising 60

Advertising Advertising Trends Storytelling 60

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018. However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018. >> Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoffman Agency

MARCH 22, 2019

Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. We can’t wait to see what’s next for the trade show, and we’re excitedly awaiting the day we set foot in Bangkok again for THAIFEX-World of Food Asia 2018 — its biggest edition yet.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. If Greek mythology is your jam, Circe is the collision of ancient storytelling and modern twists. American Fire , by Monica Hesse. Circe , by Madeline Miller.

Storytelling 28

Storytelling Education Television Government 28

Contently - Strategy

SEPTEMBER 25, 2018

The people who were doing it were bigger agencies and it wasn’t their core focus. In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. There weren’t that many people doing it,” Byrom. Here’s what he had to say.

Marketing 111

Marketing Video Product Launch YouTube 111

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The Data Story on the Hottest PR Trends.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 103

Survey Media Relations Corporate Communications 103

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform. User Base.

Instagram 158

Instagram Publicity How To Social Media 158

Stephen Waddington

NOVEMBER 27, 2018

The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

ImPRessions - Crenshaw Communications

MARCH 28, 2017

.” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 178

Survey Marketing B2B Study 178

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60