The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Six examples of insane honesty The PR industry has worked hard to lose its reputation of bending the truth and inflating statistics but how honest are we prepared in campaigns? Online advertising has changed. The results?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Block Club Chicago , an online, hyperlocal, nonprofit news organization, was founded in 2018 and has since published more than 5,000 stories on Chicago’s neighborhoods. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Now, to be fair, that 51% number is a drop from 62% in 2018. Today, quality rules (as does advertising). They bought in.

Social Media 123

Social Media Marketing Media LinkedIn 123

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

FEBRUARY 25, 2020

In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for. This is a common misconception.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Mark My Words

MARCH 3, 2021

Meghan, whose mother Doria is African-American and father Thomas is white, became the first mixed race member of the Royal Family after walking down the aisle with Harry at Windsor in May 2018. This could be a real reputational mess for everybody involved. It was a largely open field in the UK after the BBC declined to broadcast it.

Interviews 60

Interviews Advertising Advertising Reputation 60

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. He has since claimed that the hoax was, in fact, a cleverly orchestrated publicity stunt.

Engineering 67

Engineering Reputation Social Media SEO 67

Shift Communications

JANUARY 29, 2018

Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Major corporations in the Fortune 500. Musicians / public personalities. News publishers. News Publishers.

Facebook 110

Facebook Corporate Social Media Data 110

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Walkers Crisps.

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Reputation 178

Prohibition

MARCH 5, 2020

As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising. Targeted Ads. Repurpose High Performing Content.

Social Media 62

Social Media Trends Media How To 62

Wildfire

AUGUST 1, 2018

PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Parkland students keep the story alive. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

MAY 14, 2019

This is the basis of the company’s 2018 Global Media Report which I summarized here. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Could Google build an index like this?

Case Study 118

Case Study Software Data Web 118

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. Best of luck in 2018, because it often comes down to just that. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Trust and the Unlikely Reinvention of Advertising [UML]. PR is the guardian of reputation. For Heaven’s sake, don’t buy Bitcoin.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 194

Writing Communications Marketing B2B 194

Karen Freberg

NOVEMBER 1, 2017

Now, the social media class has an established reputation, and I have been asked – what does the social media professor have that is new? I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). 21) The sinking confidence of social advertising metrics. Paid Media and Advertising Statistics. 24) In advertising, we trust.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2018: 20 Insightful PR and Marketing Predictions for 2018. Jay Webster Chief Product & Technology Officer, Cision.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

NOVEMBER 27, 2018

There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1 2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation.

Report 85

Report Analysis Financial Reputation 85

ImPRessions - Crenshaw Communications

MARCH 28, 2017

While labeling this person a “data scientist” may be overblown, McKinsey estimates that by 2018 the number of data science jobs in the US will be over 490,000, yet the eligible, qualified candidates to fill these jobs will be fewer than 200,000. Take, for example, just how hot Domino’s Pizza is today. Match tactics to goals.

Measurement 120

Measurement Study Data Agency 120

Barokas

JULY 10, 2019

Maybe it’s a logo, a product or even an advertisement. So how do successful brands convey their message, share their story and maintain their reputation through PR campaigns? When these brands come to mind, an image may immediately pop into your mind. Whatever it is, these brands all have one true and consistent thing: identity.

Brand 97

Brand Branding Creativity Examples 97

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Advertising and public relations help generate demand at the top of the funnel. The goal is to build reputation, increase awareness, and deepen the emotional connection that’s critical to high-value decision making.

B2B 60

B2B Report Case Study Infographics 60

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?

Social Media 52

Social Media Media Writing Web 52

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Big Tech’s reputation has taken a beating lately. As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen.

Privacy 165

Privacy Retail Government Google 165

Flatiron Communications

MARCH 18, 2018

Who’ll forget how company VP of Ad Products Rob Goldman, reportedly without company authorization, took to Twitter to try to play down the news of Russia’s Trumped-up disinformation social influence “advertising” campaign that filled the feeds of its user base base during the 2016 Presidential campaign? Lesson learned?

Facebook 44

Facebook Employee Crisis Journalism 44

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets. The result is pointless at best and a reputational issue at worst.

Publicity 79

Publicity Community Pinterest Reputation 79

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is an advertising company. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Q24) Which corporate executive suffered the greatest loss in reputation in 2018? Q8) What is ROKU and why all the buzz? __. __. Q9) What does it mean to be “ratioed” on Twitter? __. Q10) True or False? _Meredith Corp.

Media 41

Media Public Affairs Journalism Retail 41

Mindful Marketing

JULY 26, 2019

Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’ For instance, when Prada used Miquela to promote its 2018 collection, people probably recognized the ads as corporate messages, not an average consumer’s unbiased recommendation.

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. “I If you sign up here , I’ll send you an invitation toward the end of 2019.

Social Media 93

Social Media Marketing Media Creativity 93