Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Parkland students keep the story alive. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Karen Freberg

NOVEMBER 1, 2017

Now, the social media class has an established reputation, and I have been asked – what does the social media professor have that is new? I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Trust and the Unlikely Reinvention of Advertising [UML]. PR is the guardian of reputation. For Heaven’s sake, don’t buy Bitcoin.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 198

Marketing Content Marketing Data Social Media 198

Barokas

JULY 10, 2019

Maybe it’s a logo, a product or even an advertisement. So how do successful brands convey their message, share their story and maintain their reputation through PR campaigns? It stretches its influence to evoke emotion, creativity and encompasses a company or organization’s mission and values. Not a simple task. .

Brand 97

Brand Branding Creativity Examples 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

While labeling this person a “data scientist” may be overblown, McKinsey estimates that by 2018 the number of data science jobs in the US will be over 490,000, yet the eligible, qualified candidates to fill these jobs will be fewer than 200,000. Take, for example, just how hot Domino’s Pizza is today. Match tactics to goals.

Measurement 120

Measurement Study Data Agency 120

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets. The result is pointless at best and a reputational issue at worst.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. Value of transparency. “We

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225