ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy. Brand perception audit. Media training.

Agency 188

Agency Publicity Media Training Training 188

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 64

Pitching Consumer How To Meeting 64

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. Mind you, it’s the same email pitch I already sent. The email pitch they never read. Do you know?

Pitching 149

Pitching Meeting Training Communications 149

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The millennials are economically valuable and businesses are willing to adapt to cater to them. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

JUNE 27, 2018

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Limit the “deciders.”

Agency 136

Agency Groups Meeting Internal 136

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Learn the coverage and beats. And all tech media are not the same.

Pitching 180

Pitching Technology Trends Consumer 180

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency How To Case Study Crisis 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Trends Interviews 120

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching. Schedule Time to Connect.

Agency 52

Agency Print Pitching Product Launch 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Buzzstream

JUNE 15, 2020

A friend and I were talking about what the next few years look like for agencies, and I hate to admit it’s not looking pretty. Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. Popular Verticals to Pitch.

Pitching 93

Pitching Survey Ethics Report 93

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? It could essentially leverage one agency’s capability over another’s when seeking new business opportunities. And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component.

Trends 293

Trends Pitching Agency B2B 293

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 92

Agency Crisis Communications Storytelling 92

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Working at a top B2B tech PR firm rocks.

Pitching 193

Pitching B2B Examples Interviews 193

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? OnePitch feature recommends reporters to pitch. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars. Think with Google.

Google 98

Google Data Tools Pitching 98

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Reputation Policies 227

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I love getting news releases related to business technology solutions – but I do not cover consumer tech. I especially prefer story pitches where an end user of the technology (i.e.

Technology 120

Technology Pitching Insurance Insurance 120

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Getting on the phone. Wire distribution.

Analysis 333

Analysis SEO Meeting Travel 333

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 124

Trends Pitching Twitter Nonprofit 124

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 91

Pitching How To Guidelines Agency 91

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support.

Agency 146

Agency Pitching Training Meeting 146

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). You now have a different, more exciting challenge. Changing Habits. It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

Shift Communications

SEPTEMBER 29, 2017

Yet, relationships can be challenging and time consuming, and we often fall into the damaging cycle of reaching out only when we want or need something. This information will help you to quickly pivot and rework your pitch or tone in hopes of retaining attention. The post Consumer Corner: No Client News? Paige Kenny.

Report 87

Report Consumer Pitching Social Media 87