Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. There are many sessions and I’m going to watch as many of these as I can too!

Analytics 68

Analytics Report Technology Pitching 68

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 72

Infographics Branding Brand Video 72

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 56

Meeting Mobile Automotive Transportation 56

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C Nonprofit B2B 75

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. Use them to spread positive news about your firm. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

JANUARY 29, 2018

Much ado was made during the month of January about Facebook’s Newsfeed changes. Social media experts proclaimed that everything was fine; business press declared the era of social media over. Our timeframe of data was from December 1, 2017 to January 27, 2018. Vice President, Marketing Technology.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Exchange rates at the time indicate the offer was worth about $120 million (US). 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Company Software Marketing 12

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Web Data 116

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. Use them to spread positive news about your firm. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. Yet I worry about some of the efforts I’ve seen or heard about. One of the best examples of this comes from marketing automation vendors.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Technology 63

Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. That’s up 17% from the same survey last year.

Survey 90

Survey Journalism Study Pitching 90

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Norton's Notes

JULY 19, 2017

Bus stations all over England were hit with this new board , sending a message to smokers about how they are affected from the damage caused by constant harmful gas intake. The 360 technology allows participants to try and escape a house fire, overcoming various barriers liked locked doors and jammed windows as the blazing fire gets worse.

Hotels 28

Hotels Video Fashion Creativity 28

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. That’s where your content marketing efforts come into to play. Yes, I’m talking about blogging. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. That’s where your content marketing efforts come into to play. Yes, I’m talking about blogging. Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Sign up here.

Software 100

Software Analysis Data Tools 100

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. Chris Lynch: Brian, let’s talk about the concept of fake news.

Report 225

Report Media Advertising Advertising 225