Cision

APRIL 7, 2016

In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. And according to the State of the Media 2016 Report , 18.7 Why the shift? Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Shift Communications

JULY 26, 2017

Even with a solid crisis PR plan in place, getting the gears going takes time – this is where social media comes into play. Although, be warned – social media is as relentless as it is swift. Social is necessary . Scan social media to see if anyone is talking about it. What’s your first reaction?

Case Study 101

Case Study Crisis Study Crisis Communications 101

Beyond PR

AUGUST 30, 2016

However, despite the assumption that this generation gets all of their information from social media, there may be one viable news source that still surprises: campus media. Follow her at @PRNlgbt , where she co-curates PR Newswire’s Twitter channel dedicated to LGBT news and culture and connect with her on LinkedIn.

Radio 68

Radio Media Newspapers Technology 68

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Obviously the biggest change over the past few years has been the rise of social media. What that means is that traditional media outlets are no longer the gatekeepers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. African American participation in social media has been spotlighted in recent years. Last year, the U.S.

Television 72

Television Education Groups Community 72

PRSay

SEPTEMBER 28, 2017

Please join the discussion through blog posts, webinars and Twitter chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Our families (your mother, children?) Besides, you’ll sleep a lot better every night.

Ethics 90

Ethics Construction Guidelines Television 90

Beyond PR

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 75

Facebook Newspapers Local Consumer 75

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. 71% of 337 respondents to a Twitter poll said they should report to the CEO. Social Media Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Cision

FEBRUARY 15, 2016

Use your media database to ensure the contacts on your influencer list still cover the topics your conference will explore. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 22, 2015

Second, “integrating newsworthy video content into your social media channels and distributing [it] can increase the quantity and quality of the coverage you receive. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways? Don’t lie or fudge the truth.

Leadership 40

Leadership Report Media Video 40

Presspage

MAY 10, 2017

The rise of social media did not only increase the speed of communication, but also altered the way we interact. New technologies and WiFi-connected cameras allow for real-time editing and publishing, and can enable you to dominate social and conventional media. Yet the foundations of PR seem to be stable over time.

Video 109

Video Technology Television Radio 109

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? There’s no doubt that with the evolution of social media and the proliferation of online channels and platforms, consumers can now make their voices heard in a way that wasn’t possible before.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Beyond PR

JANUARY 20, 2017

Think back a few years when you read a certain kind of newspaper article. In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. Branded content isn’t just going to be published on social media and a brand’s website.

Brand 40

Brand Branding Small Business Advertising 40

Masters in Communications

FEBRUARY 12, 2022

The printing press emerged around 600 years ago, but printed media technically existed for thousands of years. Broadcast Media Anything that requires broadcasting a signal to send it like a transmitter, and a receiving device to decrypt it and show it in a format that people can view, is considered broadcast media.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump?

Journalism 28

Journalism Guidelines Government Training 28