Sword and the Script

FEBRUARY 18, 2017

It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Leyla Arsan (@leyla_a) July 1, 2016.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. .” — Tom Fishburne (@tomfishburne) March 13, 2016. The Case Supporting Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). Content Marketing Goals and Measures.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy?

Communications 73

Communications Analytics Analysis Data 73

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Register by April 22 and save $100. .

Communications 65

Communications Pinterest Reddit Radio 65

Cision

AUGUST 26, 2015

11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. With consistent growth, even small numbers can become substantial over time. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Throughout your content experiment, measure the outcomes. Mark Hamill (@HamillHimself) September 4, 2016. Think about your current audience. Are you happy with its size? And that’s smart. Why settle for stagnant reach?”

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

FEBRUARY 21, 2017

It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. If you don’t measure you can’t improve, strategize, or produce reports of substance. In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI.

Marketing 64

Marketing System Data Tools 64

MaccaPR

MARCH 2, 2017

Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. Other top posts: “ Think Like a Performance Marketer: 8 Tops to Better Measure and Optimize Your Content ”. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Set goals and KPIs and measurement framework. So many different departments are stuck in their old ways and want to continue on. June, Illinois.

Case Study 85

Case Study Content Marketing Strategy Facebook 85