The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Source: Holmes Report. ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career. (A

Infographics 150

Infographics Course Survey Agency 150

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 176

Survey Marketing B2B Study 176

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. By providing journalists with images, videos and infographics that they can use in their stories, you’ll increase the likelihood that they’ll cover your brand.

Survey 180

Survey Infographics Meeting Journalism 180

Cision

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?

Writing 293

Writing How To Infographics Pinterest 293

Deirdre Breakenridge

MARCH 23, 2016

Do you remember the first time you reported PR results to a C-suite executive? A comic wouldn’t try out new material before taking the temperature of the room, so why would you report PR results to your CEO or C-suite executive without knowing how much they know about content in general? Visuals (photos, infographics, etc.).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

FEBRUARY 29, 2016

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. Want to increase your PAC’s impact?

Communications 120

Communications How To Infographics Policies 120

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Solo PR Pro

JANUARY 5, 2016

Happy 2016! For others, 2016 is the year they make the leap into independent consulting. 2015 Solo PR Pro Compensation Survey Insights Report. 10 Basic Rules for Successful Infographics. Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape.

Infographics 40

Infographics eBook Survey Resources 40

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to make the most of hosting industry events? Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. Ensure a Mobile-Friendly Experience.

Trends 120

Trends Mobile Media Infographics 120

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. That’s when you can use the data in this excellent infographic about content tactics.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Cision

JUNE 20, 2016

Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Government 159

Cision

MAY 12, 2017

Only to download specific materials i.e. annual report. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). What is their relationship with your IR website? Depends on how much info I already have.

Infographics 149

Infographics Comparison Retail Study 149

Cision

MAY 5, 2017

Randomly, during reporting time, when I hear news about the company, if I am considering adding or deleting from my position. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 120

Infographics Comparison Financial Study 120

Cision

APRIL 28, 2017

Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved.

Infographics 174

Infographics Comparison Construction Study 174

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want.

How To 84

How To Pitching Survey Comparison 84

Sword and the Script

JUNE 11, 2019

Two people can read the same report and draw different conclusions. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. Marketing is sometimes like politics. Typically, those conclusions support whatever you believed before reading it.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

APRIL 13, 2019

The report says, “They’re looking inwards in recognition that to enable their organization to flow around the customer, they must challenge business as usual and inspire change.”. Full report: Way Beyond Marketing: The Rise of the Hyper-relevant CMO (opens in PDF). 3) The CMO Council infographic on CMO priorities.

Study 114

Study Survey Infographics B2B 114

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. Use Natural Language Generation for Seamless Reporting. Here at PR 20/20, we use NLG to automate monthly reporting for our clients—specifically via Automated Insights. According to the MarTech Data Report , “.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

MAY 22, 2015

These were some of the key findings of D S Simon’s 14th Media Influencers Report (you’ll need to give them your email address if you want a copy; the report is free and they sent me one for this review); this is a pretty good summary from PRWeek. Now that we’re almost halfway through 2015, you can see he was right.

Leadership 40

Leadership Report Media Video 40

Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. List posts. What posts. How to posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

Sword and the Script

JUNE 7, 2016

That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. Top 5 Challenges Facing B2B Marketers in 2016.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. Recommended reading: Global Social Media Research Summary 2016. The Social Media Inflation Index 2016 [Infographic].

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. What gets credit for a sale?

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

DECEMBER 10, 2019

What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100