Why Content Strategy Needs Digital PR
The Proactive Report
JANUARY 24, 2016
More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. MarketingProfs: Benchmarks, Budgets & Trends Report. ) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016.
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