5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Augmented Reality (AR).

Technology 88

Technology Storytelling Consumer Branding 88

Contently - Strategy

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. You may find you have a lot of material on a topic and can create a course out of those pieces.

Content Marketing 138

Content Marketing Marketing Consumer Strategy 138

Beyond PR

APRIL 29, 2016

With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go.

Data 40

Data Storytelling Travel Engineering 40

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. But it can be done.

Consumer 243

Consumer Branding Brand How To 243

ISEBOX

JANUARY 5, 2017

But Duchesnay got it right this time with their 2016 promotions. Johnson’s posts took the *yawn* out of the required FDA information by combining it with compelling, personal storytelling on Instagram. Things came to a happy halt with the birth of Johnson’s baby – a healthy boy – on September 16, 2016. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

ISEBOX

MARCH 2, 2017

Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 3) The CMO priorities – according to CMOs.

Survey 102

Survey Marketing B2B Content Marketing 102

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. This one still cracks me up.

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Storytelling with the Cognitive Content Hub™. It started in 2016 as a simple website to share what we were learning about AI and the impact we predicted it would have on the industry. We don't just believe in the power of storytelling.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

MARCH 23, 2016

I was introduced to the world of Twitter chats by Shonali, and the first ever Twitter chat that I tuned in to was, of course, #MeasurePR. Since then there was no looking back. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR.

Meeting 40

Meeting Communications Marketing Community 40

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.

Conference 36

Conference Journalism Web Comparison 36

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies.

Publicity 40

Publicity Ethics Creativity Travel 40

Beyond PR

JUNE 1, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. But it can be done.

Consumer 49

Consumer Branding Brand Reputation 49

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. I’ve cooked a three-course-meal with the kids. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

5W PR

NOVEMBER 23, 2021

When users do log on to the app, they stay on Instagram for an average of nearly 30 minutes every day, and that number has been increasing by a minute every year since 2016. Of course, the consumer world quickly grew tired of these disruptive marketing methods, which is when “inbound marketing” began to grow in popularity.

Instagram 158

Instagram Publicity How To Social Media 158

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I did a lot of reporting on new restaurants and large businesses in town like Target, Best Buy and, yes, Life Time of course! A lot of things.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. And, of course, offers ideas on genuine solutions, whether their firm is the solution-provider or not.”. December 2016: One Prediction Each for PR, Content Marketing and Social Media. You can find all posts that reference Muck Rack here.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

The Hoffman Agency

MAY 1, 2017

The ultra-competitive Silicon Valley PR market tends to reward two types of firm: the titans that have ruled with their seemingly unbreakable networks and, of course, the hot boutiques of the moment. In 2016, U.S. That year, Hoffman had declined to $2.3m in the United States with a significantly weakened brand.

Industry 28

Industry Storytelling Agency SEO 28

ISEBOX

JANUARY 14, 2016

Remember in Back to the Future where Marty gets asked by his 1955 family if he has a TV, and he says “Of course we do, we have two of them,” to which his grandmother replies,”Oh, he’s just teasing, nobody has two televisions.” Of course, that was occasionally, and the 56.6 That’s how content works in 2016. Similar here.

Blogging 0

Blogging How To Video Course 0

Sword and the Script

JULY 16, 2016

Many businesses do one of two things: It stacks the marketing budget with deep pockets in the beginning, and then takes it back, demanding cuts over the course of the year. This will push brands to define strategies and to hire experts in the fields of design, photography, videography, data visualization, and visual storytelling.”

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Contently - Strategy

NOVEMBER 30, 2018

In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 Building an audience on the platform is quite another. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network.

YouTube 111

YouTube Video Marketing Guidelines 111

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. We all can agree that now is a great time to plan for a more prosperous 2016. Hello, how are you?

Strategy 40

Strategy Branding Brand Journalism 40

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. And, then, of course, there’s Amazon. make you buy more things).

Marketing 53

Marketing Software eBook Technology 53

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond.

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. Here’s what PR people can learn – so far – from the 2016 election campaigns. As PR people we knew this, of course. This, of course, is where Trump excels.

Policies 120

Policies Storytelling Data Advertising 120

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. Of course, something new may emerge soon that makes Instagram Stories look like the social media equivalent of an 8-track tape player. Make it Easy to Promote Your Brand. “You

Instagram 74

Instagram Pitching Media Tourism 74

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. To us, storytelling is the fundamental essence of how people communicate. By Christine Perkett. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. @Frank_Strong yeah, intent, audience & method are all needed. Digital is blurring things. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ImPRessions - Crenshaw Communications

JULY 28, 2016

The master of this, of course, is Trump. In fact, the classic “hero’s journey” archetype is at the heart of many successful storytelling campaigns. The 2016, election, of course, isn’t a typical brand campaign. They also offer bragging rights to top donors and delegates, so here the Democrats win.

Course 120

Course Social Media Video Storytelling 120