ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation.

Trends 157

Trends Privacy Data Reputation 157

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. We’re No Longer Reaching in the Dark. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

Sword and the Script

DECEMBER 10, 2016

This week covers budget forecasts, planning considerations and the line item for influencer marketing. of Revenue in Marketing. Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

PR 20/20

SEPTEMBER 29, 2020

So how do you get marketers to really understand AI , explore new concepts and take action? At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. How has content marketing changed over the years? What was behind your decision to switch from journalism to PR?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 3, 2016

Yet descriptions of agile, which I have seen instituted as a very precise software development process (see graphic below), are all over the map in marketing. In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

Cision

MAY 23, 2016

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. In 2016, the No. One of the key insights from this study is that experience influences the way that we perceive a product or service. In the 1980s, the No. In the early 2000s, the No.

Communications 206

Communications Television Transportation Study 206

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

OCTOBER 15, 2016

Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? In Content Marketing, Marketers Might be Losing Their Way. 2) When a Tech Company Names It’s Baby Einstein. Look out IBM Watson, here comes Einstein by Salesforce.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. Here we go….

Trends 60

Trends Media Report Technology 60

PR 20/20

MAY 8, 2019

Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. Marketing Artificial Intelligence Institute. Ideas are organized by marketing category (e.g. Intelligent Automation Solutions.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 2, 2019

Today, they just dump gigabytes of data into a software program called eDiscovery, and boom, here are the parts relevant to the case. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. No need for the army of associates. Image credit: Unsplash.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Have young PR pros grown overly reliant on automated media list-building software, skipping the vital reporter research before they hit the send button?

Pitching 43

Pitching Journalism Tools Agency 43

PR 20/20

DECEMBER 6, 2016

Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time. The content will be used to attract users who are interested in other solutions on the market, then prove how this brand’s next-generation solution is actually superior.

Content Marketing 40

Content Marketing Marketing System Technology 40

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. 1PXNcR8.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Rock the Status Quo

APRIL 8, 2016

Carrie Morgan (@morgancarrie) April 7, 2016. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. @PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Carrie Morgan (@morgancarrie) April 7, 2016. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. @PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too. The Marketing Machine Age. The Need for a Marketing AI Framework.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Sword and the Script

FEBRUARY 21, 2017

He further suggests, and I agree, that as a tool, marketing automation is not going away but it might just be that the intelligence it so desperately needs is just around the corner. He contends: “Marketers will be looking at losing their jobs, vendors will be faced with having their software ripped out — the writing’s on the wall.

Marketing 64

Marketing System Data Tools 64

Norton's Notes

SEPTEMBER 16, 2016

It’s 2016 and social media marketing is not unique or new anymore – hell everyone now thinks there an expert. The industry often goes for expensive solutions like the ones I use such as Radian6 , Sysomos or the more simplistic-yet still powerful content marketing software like BuzzSumo or SEMrush.

Social Media 28

Social Media Pinterest Media Analytics 28

Cision

AUGUST 19, 2016

PR Newswire’s 12 Days of Content: A Holiday Guide for Content Marketers. Issue Date: 11/22/2016. News: 8/24/2016. Features: 8/24/2016. Advertising: 8/24/2016. Issue Date: 11/15/2016. News: 10/01/2016. Features: 9/16/2016. Advertising: 10/11/2016. News: 9/02/2016.

Pitching 120

Pitching Newspapers Advertising Advertising 120

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. Deep Work: Rules for Focused (Sic) Success in a Distracted World​ (2016) , Cal Newport, 10.49

Writing 114

Writing Social Media SEO Blogging 114

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates.

Telecommunications 120

Telecommunications Privacy Software Data 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 99

Marketing Guidelines Video Brand 99

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Jennifer Tomlinson | Qorus Software.

Marketing 168

Marketing Employee Content Marketing Training 168

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. million - had become the last successful, worst-polling candidates in the 2016 race. And they don’t block content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48