2016 Content Marketing Journalism Software 
Sword and the Script
APRIL 12, 2022
million in 2016. It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Meltwater offers 50 suggested metrics to measure your content marketing.
Cision
MARCH 31, 2016
What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? How has content marketing changed over the years? Want to improve your media relations? They’re about people.
Sword and the Script
DECEMBER 26, 2023
Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.
Sword and the Script
JULY 2, 2019
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 billion pieces of editorial content.” Here we go….
Sword and the Script
APRIL 2, 2019
For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Image credit: Unsplash.
Flatiron Communications
JANUARY 11, 2018
2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Have young PR pros grown overly reliant on automated media list-building software, skipping the vital reporter research before they hit the send button?
Sword and the Script
AUGUST 13, 2019
A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 6a) June 6, 2016: DOJ Rules on PR Newswire.
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