The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Cision

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?

Writing 293

Writing How To Infographics Pinterest 293

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. List posts earn more shares. Survey says put datelines on your blog.

Survey 176

Survey Marketing B2B Study 176

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

MAY 5, 2017

How shareholders consume shareholder communications content. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). They are just checking in to see what’s new.

Infographics 120

Infographics Comparison Financial Study 120

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Thus the genesis of our Shareholder Communications 365 Study. Hey…we should ask investors what they think.”.

Infographics 174

Infographics Comparison Construction Study 174

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Cision

MAY 12, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 4 coming soon. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 149

Infographics Comparison Retail Study 149

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices. UnifiedSocial.com offers this great infographic on driving social success via mobile. comScore 2016 U.S. Read the entire post by visiting: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

MARCH 8, 2016

Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia.

How To 84

How To Pitching Survey Comparison 84

Sword and the Script

JUNE 11, 2019

. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. The Middle Ground on Registration Pages. Mark Sherbin | CMI.

B2B 120

B2B Mobile Content Marketing SEO 120

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. It’s important to note this survey data has a margin of error (4.7%) and confidence interval (90%).

Survey 60

Survey Marketing B2B Infographics 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

DECEMBER 12, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So how do you keep them engaged?

Writing 79

Writing How To Infographics Pinterest 79

Presspage

AUGUST 15, 2017

The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. As the platforms have matured, so have the PR departments that rely on social media heavily.

Technology 115

Technology Big Data Video Data 115

Communications Conversations

APRIL 4, 2016

They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). In this case (see below), it’s a more consumer-facing post about how folks can help in the fight against hunger (which Walmart is supporting).

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Our customers and prospects are consuming a crazy amount of content every minute of the day. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #1: Blogging is now a full-time job.

Trends 48

Trends Blogging Brand Branding 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

JUNE 9, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 6 coming soon. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 153

Infographics Comparison Study Retail 153

Waxing UnLyrical

MAY 22, 2015

Doug also added a pro tip, that I think is worth reiterating: “It’s important to make sure your content is both consumer and media friendly.” ” And sure enough, you can see from the report that Twitter and Facebook are the most frequented social networks when it comes to giving journos story ideas.

Leadership 40

Leadership Report Media Video 40

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MARCH 3, 2017

Developing a set of solid survey questions is time-consuming – and you could spin your wheels drafting and re-drafting content only to learn later that someone has already collected, analyzed and released the very same data. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Molly DiLorenzo.

Survey 60

Survey Data Google Web 60

Cision

APRIL 13, 2016

It looks like 2016 is the year of the video. Consumers are more likely to pay attention to the visual rather than the associated copy. “ If you’ve mostly been using photos and branded graphics, start investing in high-quality video production tools, infographic production tools, and GIF maker tools. .

Social Media 120

Social Media Media Infographics Video 120

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. billion in 2016. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. billion in 2016. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40