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10 New Facebook Features for 2016

Cision

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Facebook at Work. Improved Search.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. Invest in your future! iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail).

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

From VR games and entertainment to the latest VR capabilities for the enterprise , there is no question that virtual reality will become more embedded in our daily lives. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories.

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Making Cents of News Subscriptions

Flatiron Communications

If you’re an avid news consumer, like me, or your profession demands it, like mine, you’re no doubt alarmed by the toll your daily habit is taking on your wallet. But rather than letting users get behind the paywall to access all of a site’s content, it takes a per-article/micropayment approach and is directed at news consumers (vs.

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The Relationships You Must Commit to for Content Marketing Success

Cision

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer. Only 20 percent.