Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Doctor Spin

JANUARY 16, 2024

The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. Similarly, the crew members must use communication, observation, and deduction to identify the impostors with limited information. Source: Journal of Professional Communication 9 Grunig, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The Severe Acute Respiratory Syndrome (SARS) and Bird Flu outbreaks at the turn of the century were both precursors of a global pandemic. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

Reputation Us

JULY 14, 2017

Are there issues related to the communities they serve (e.g. How does a financial institution measure up to the competition? The 2017 Reputation Survey found that ethical behavior and fairness are key trigger points for enhancing reputation. The top three “Overall” U.S. Governance (17.4%). Products/Services (15.5%).

Banking 60

Banking Reputation Financial Government 60

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? In 2016, Heliograf created more than 500 articles in the same time frame. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. The world has changed.”

Company 111

Company Media Journalism Report 111

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. I like my ‘shiny new website’!

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. More people than ever are pursuing social validation measured digitally by likes and shares.

Ethics 98

Ethics Trends Analysis Financial 98

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as a model of natural public relations instincts and admired his speeches and sermons as examples of communications artistry. Here are my favorite excerpts from King’s speeches that may be of interest to communicators.

Technology 199

Technology Ethics Leadership Examples 199

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Simply grab a long brown wig, string of pearls, sensible knit dress, and a flag pin for good measure. Grab a curling iron, a suit (or a hoodie and sandals for the pre-2016 Zuck), and be prepared to explain why you allowed people’s data to be stolen. It’s always good to get in character to enliven your costume. Page Society.

Crisis 85

Crisis Film Fashion Ethics 85

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. Organizational Listening: The Missing Essential in Public Communication Jim Macnamara £27.00

Publicity 52

Publicity Communications Government Airlines 52

Newsfile

OCTOBER 10, 2023

Click thumbnails below to view Lesson Learned : Timely and proactive communication is vital when product safety is in question. The company harvested data through its “This Is Your Digital Life” app and used this data to directly assist the 2016 presidential campaigns of Ted Cruz and Donald Trump.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

NOVEMBER 21, 2018

According to Ofcom’s Communication Report 2018 , lower-income households and over-54s are less likely to have smartphones, laptops and tablets, but are as likely to have a TV. Mobile phones (96%) and TVs (95%) are the only communications devices with near universal reach in the UK. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 91

Social Media Marketing Media Creativity 91

PRSay

APRIL 18, 2016

Pagefair believes the loss will reach $42 billion in 2016. Is ad-blocking ethical? Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Tchividjian writes weekly ethics blog. . The issue is very controversial.

Ethics 60

Ethics Web Advertising Advertising 60

PR Conversations

SEPTEMBER 7, 2018

It was easy to predict a backlash from various quarters – including complaints about Nike’s own performance regarding ethics and inclusivity. I suggest that the Listerine ‘partnership’ was instigated by Scarlett London Digital – the agency that Ms Dixon established in 2016 after graduating.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52