Buzzstream

DECEMBER 5, 2023

Distribution is the hardest challenge in a world with too many products, too many services, and too much content, and this is especially true in 2016. Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them.

Infographics 62

Infographics Pitching Writing Blogging 62

Stuart Bruce

DECEMBER 14, 2015

Rather than summarise it in a blog post I’d recommend you pop over to Frederik’s site and take a look for yourself. He’s also helpfully summarised it in this infographic. I’m rather impressed that not only did he write the guide, he also did the illustrations himself.

Infographics 60

Infographics eBook Conference Training 60

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Cool infographics. Is the content good, great, or bland? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. Ensure a Mobile-Friendly Experience.

Trends 120

Trends Mobile Media Infographics 120

Sword and the Script

JUNE 11, 2019

. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. Comments are still open on this blog.

B2B 118

B2B Mobile Content Marketing SEO 118

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. UnifiedSocial.com offers this great infographic on driving social success via mobile. comScore 2016 U.S. 2 – Identify Your Brand Voice.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average.

Strategy 120

Strategy Infographics Content Marketing Study 120

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. Recommended reading: Global Social Media Research Summary 2016. The Social Media Inflation Index 2016 [Infographic].

Social Media 60

Social Media Study Media Survey 60

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 4, 2017

How to Generate Media Referenceable B2B Customers with a Blog. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report. Blog post: 44%. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Communications Conversations

APRIL 4, 2016

Blog posts, on the other hand, tend to be more visual. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). But, they do it in a way that looks and feels like a blog post. They include embedded videos. Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This topic is a very controversial one, with blogging experts torn between the two. Trick question: which will get the most shares between an infographic and a “ How to ” post? They are: Infographics.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

ISEBOX

JANUARY 6, 2016

So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Case Studies & Client Testimonials.

eBook 70

eBook Case Study Product Launch Content Marketing 70

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes.

Enterprise 57

Enterprise Tools Strategy Marketing 57

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Presspage

NOVEMBER 10, 2017

The Magnetic effects of a newsroom MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to PressPage, a dedicated newsroom solution for digital PR and media relations. Within 12 months, their number of unique monthly newsroom visitors grew by over 3,300%.

Internal 0

Internal International Industry Infographics 0

PR 20/20

MARCH 30, 2016

In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. 15 Free Infographic Templates in PowerPoint. How to Write a Blog Editorial Calendar.

Resources 40

Resources Marketing Pinterest eBook 40

Presspage

AUGUST 15, 2017

In particular, two major recent shifts in social are of note: Shift away from organic to paid In 2016, organic reach on Facebook fell by 52%, demonstrating that the social media platform’s algorithm has steadily shifted away from an organic reach towards a paid model.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. and embed it into the blog post.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Cool infographics. Is the content good, great, or bland? How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Content output: 1-2 blog posts per week and 1 report or e-book per year. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience.

Content Marketing 100

Content Marketing Company Strategy How To 100

Shift Communications

MARCH 3, 2017

When collecting data, even though media may be your primary target, coverage is never a sure thing, so think about how else the resulting data might be used – company blogs, infographics, sales materials, social media posts, advertising, customer communications and more. Are the Conclusions Defensible? Do Surveys Really Work for PR?

Survey 60

Survey Data Google Web 60

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72