Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. And don’t miss a post: subscribe to this blog by email here.

Web 60

Web Google Mobile B2B 60

Beyond PR

JANUARY 20, 2017

Think back a few years when you read a certain kind of newspaper article. In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. Here’s what you need to know about this rising trend. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. million - had become the last successful, worst-polling candidates in the 2016 race. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48