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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. swim team star Ryan Lochte was a loser when it came to his behavior at the 2016 Olympics. It was a year of surprises, setbacks, and scandals. Samsung’s product recall gets heated. Lochte loses luster. For a 12-time medal winner, U.S.

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How PR can innovate in 2016

The Resolution Blog

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against. Firstly, more reflexivity is key.

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Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. MEDIA SOURCE. The best choice is a wire service. Google maps.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. Email,” he replied. Email is a big priority for us this year.”. Here’s a few of my top bets so far.

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Social Tools Summit Cheat Sheet

Flack's Revenge

A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. Also, I thank the great panel that assisted with my influencer marketing session: Lina Roque , CA Technologies (congrats for winning a Social Guru award!), Seven sessions.

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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. ” Increasingly the technology platforms (the social networks and search engines) are the computers. The manifesto , titled: ‘the algorithm as a technology of freedom?’,

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