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20 PR and Marketing Predictions for 2022

Sword and the Script

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214
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From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth

Stern + Associates

Inspiring Tech’s Up-and-Coming Women Leaders Founder of the MIT Space Exploration Initiative in 2016 and co-founder of the Aurelia Institute in 2021, Ekblaw is committed to getting more women into tech management roles.

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Taylor Swift’s Lessons for Communicators

PRSay

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. folklore earned that honor in 2021.). After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect.

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Internal communication critical to business transformation

Stephen Waddington

Internal communication has proven to be an important management function during the COVID-19 pandemic, helping organisations manage issues such as leadership communication, furlough, illness, and working from home. 128 global companies that have undergone transformation between 2016 and 2020 were analysed as part of the project.

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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. In 2021, Illinois became the first state in the nation to mandate media literacy be taught in all public high schools. This research culminated in our “ Fake News 2020” report.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). To offer organisational leadership. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

Publicity 167
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. If you want to learn more, I encourage you to join us for the MAICON 2021 virtual experience Sept.