ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. Don’t confuse urban and rural poverty.

Social Media 120

Social Media Conference Media Corporate 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. How to Write the Best Press Release? Newsworthy. To be newsworthy, it should, of course, be “new”.

Engineering 128

Engineering Writing Social Media Report 128

Cision

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. If PR firms tracking time and billing along these lines – hours worked vs. hours billed vs. hours realized – I suspect there would be subtle change year-over-year, but dramatic downward trend over a decade. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Will a blog post go viral? This makes taking advantage of trending content difficult. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Angie Goldman. Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. It’s only getting worse.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. The account is tapped into photography trends, street style and whatever is trending on the platform. While the partnership has existed since 2015, they released the evolved ALPHAEDGE 4D this year on June 8, World Oceans day. Best Brand on Instagram. Best Brand on Twitter. In this. ?????

Brand 78

Brand Branding Film Instagram 78

Cision

DECEMBER 20, 2016

Media analysis can provide insights into the trends and affinities of population groups. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. “Not December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Communications Conversations

FEBRUARY 6, 2015

We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Will the trend continue? SHOW NOTES – FEBRUARY 5, 2015. “USA See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. Is it worth it? We discuss.

Viral 60

Viral Marketing YouTube Enterprise 60

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

MaccaPR

JANUARY 6, 2015

Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski? We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. million users in 2014 – 2015 were women, and this trend is still prevalent today.

eBook 108

eBook Infographics Pinterest How To 108

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. KIMOJI’S APP LAUNCHES TOMORROW!!!

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Current Trends News consumption : The internet has led to a slow decline of print media. This issue sometimes creates further ethical issues listed in this section.

Ethics 52

Ethics Communications Print Television 52