Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155

Contently - Strategy

APRIL 14, 2021

Chrome currently fields more than half of all global web traffic. Repercussions from Google’s “ Mobilegeddon ” update in 2015, GDPR, and Facebook’s feud with Apple in 2020 are just a few examples of road bumps the industry has had to navigate in recent years. What will change for brands.

Privacy 96

Privacy Google Advertising Advertising 96

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) the difference between news search and web search. how to communicate visually. what platform our audience is on. how search algorithms work. what kind of content Google likes.

Communications 100

Communications Training Web Analytics 100

Communications Conversations

FEBRUARY 25, 2015

We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web). The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). hours watching videos every day on average ( eMarketer ). To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement. It’s no secret that improved access to data is changing the way marketers and communicators work.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

APRIL 6, 2015

Why: “For personal crowdfunding campaigns, the quest/voyage story works the best as a way to pull people into your fundraising journey,” states Rob Wu in this WUL classic that takes a look at an interesting infographic from craigconnects. Around the Web Community community crowfunding give local america'

Community 40

Community Local Nonprofit Storytelling 40

Communications Conversations

JULY 20, 2015

Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). One of the few who really writes a lot anymore across the social web. People and companies just looking for a click. For example, how many times do we have to see a post with this kind of headline before our heads explode?

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

JANUARY 6, 2015

Is it website or Web site? Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics! Top 10 MaccaPR Blog Posts of 2014. #1. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

SEPTEMBER 28, 2015

Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. Why: “Public relations … in India is at a transformative stage. When Kejriwal defeated the media. Public Relations as Strategic Partner.

Infographics 40

Infographics Television Conference Writing 40

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

ISEBOX

MARCH 20, 2015

In 2015, distributing press releases that include multimedia content is paramount – documents, images, video, and infographics not only need to be included, but ideally should all be released together in a multimedia news release (MNR). Distribute to up to 200 of your contacts. Socially enabled pages. SEO friendly.

SEO 70

SEO Analytics Infographics Video 70

Stuart Bruce

MARCH 16, 2017

Mobile friendly and work across platform including social media, web sites. Danny Sullivan (@dannysullivan) 27 March 2015. The Telegraph newspaper in the UK used an animated map gif to show the change in seats after the 2015 UK general election. messaging apps and even email. Can make something complex much easier to understand.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. January 31, 2015. Lessons #8 - Let Others Celebrate Your Brand. Happy Birthday, @jtimberlake !

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. KIMOJI’S APP LAUNCHES TOMORROW!!! pic.twitter.com/aXl8hiMobn. — Media Brands on Snapchat Discover (Dec 16.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless. Clearly, paid advertising is not going away - eMarketer reports that in 2015, total worldwide ad spending will hit $569.6 What’s a marketer to do? “To billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48