Rock the Status Quo

FEBRUARY 23, 2015

If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter.

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eBook Digital PR Handbook Content Marketing 100

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. Are you ready to join? Derek Lyons. Vice President. Photo Credit.

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Mobile Strategy SEO YouTube 60

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

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Strategy Infographics Content Marketing Study 120

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! In 2015, brands need an ad budget to make Facebook work. Create and Curate Other’s Content.

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Education Facebook Infographics Social Media 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Here are five ideas!

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Storytelling Infographics Content Marketing Film 120

Cision

JANUARY 22, 2016

Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for content marketing is surely spreading awareness of your brand. Your content can prove to them how informed and experienced your brand is in your specific field.

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Media Infographics Reputation Study 120

Marketwired

JANUARY 5, 2016

Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Take a look at our suggestions for staying on top of your PR game in 2016. And journalists are no exception.

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Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. Content by acquisition. Rise of marketing ops. “In Cooperative content.

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Content Marketing Marketing Writing Infographics 117

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.

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eBook Infographics Pinterest How To 108

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

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Video YouTube Web Case Study 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. No problem, we all start somewhere!

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Resources Marketing SEO Engineering 53

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

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Blogging Wikipedia YouTube Content Marketing 48

ISEBOX

DECEMBER 1, 2016

And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ? The concept has exponentially gained in importance since we covered it, so the information is as relevant and timely as it was back in July 2015.

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Pharmaceuticals Communications Infographics Mobile 70

Solo PR Pro

JANUARY 5, 2016

Whether you’re a veteran solo consultant or someone who’s just starting out, read Solo PR Pro’s most popular posts of 2015 (and sign-up for our free newsletter today to keep the great content flowing to your inbox all year) to help you meet your 2016 business goals! 2015 Solo PR Pro Compensation Survey Insights Report.

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Infographics eBook Survey Resources 40

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .

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Radio Mobile Media Sports 40

Communications Conversations

JULY 20, 2015

Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of content marketing. People and companies just looking for a click.

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Social Media Blogging How To Media 60

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. It''s been done for years.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 29, 2015

My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Top 5 Posts of 2015. Appetite remains for snackable content. Content marketing is PR. Worst 5 Posts of 2015.

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Content Marketing Reddit Crisis Case Study 60

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. We are the storytellers and content marketing should be our domain.

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Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. The below infographic outlines the major issues pretty well. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer. Create a weekly Twitter chat targeting social media community managers and content marketers.

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Education Social Media Twitter Content Marketing 100

ISEBOX

FEBRUARY 26, 2016

At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. This scenario unfolded on two notable occasions in 2015. April 15, 2015: Amgen’s Corlanor (ivabradine) for treatment of chronic heart failure. In 2014, that number was 41. Chronic Heart Failure: a. HCV (Hepatitis C Virus): a.

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Pharmaceuticals Communications Internal International 70

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach. But they weren’t done there.

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eBook Viral Conference Content Marketing 70

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

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How To Media Print Real Estate 48

Frederik Vincx

DECEMBER 11, 2015

For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. From the PRCA Digital PR Report 2015.

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How To Software System Employee 60

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Infographics offer an engaging way to share statistics, tell a story or show a process. Paige Krzysko is a skilled communications and content marketing professional with four years of experience working across various channels.

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Social Media Media Infographics Storytelling 40

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. When I consider the term “content marketing,” I think of all the brand-created (i.e., advertising).

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Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. Don’t be upset when you’re asked to subscribe, or else all you can see is scrambled content.”. billion - but the 5.7

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