Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Doctor Spin

DECEMBER 22, 2023

The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. This occurred during a concert in 1982 in Des Moines, Iowa.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. In terms of practice areas it is even broader.

Mobile 60

Mobile Public Affairs Government Local 60

Prohibition

APRIL 29, 2017

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. Advise company on handling sensitive public issues to preserve reputation.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

SEPTEMBER 3, 2016

The author of a newly published book on the rise of activist investors — Barbarians in the Boardroom – he provides this example: “Hedge fund Starboard Value was lampooned on every late-night talk show in September 2014 over its 296-page detailed critique of the restaurant chain Olive Garden and its parent company, Darden.

Pitching 62

Pitching Crisis Policies Corporate 62

Stephen Waddington

MAY 8, 2018

3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. It's a move that was intended to build relationships with local media but has led to a shortfall in skills.

Communications 63

Communications Healthcare Print Community 63

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I miss the issues and reputation management work, especially on corporate responsibility issues. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

ImPRessions - Crenshaw Communications

MAY 8, 2018

For a deep dive on media training , see our earlier post. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Media Training 195

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

PRSay

OCTOBER 21, 2022

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. Swift delayed her album release by a year, and during that time, she rebuilt her reputation to where the public desperately anticipated her next move. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit.

Strategy 157

Strategy How To Video Reputation 157

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

OCTOBER 8, 2019

Leads to a reputation for thought leadership. There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. b) Integrated marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82% Social Media Marketing ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 11, 2018

Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. Also see Managing Media Relations for a Publisher; Off Script No. Unlike media advertising, partner marketing is based on mutual benefit (not just dollars-for-eyeballs) and has to be earned (the reputations of both parties are on the line).

Social Media 96

Social Media Marketing Media Creativity 96

Stuart Bruce

MARCH 17, 2014

. — Stuart Bruce (@stuartbruce) March 11, 2014. Stuart Bruce (@stuartbruce) March 11, 2014. “ @stuartbruce : PR ppl are like Democrats and deal in facts, ad ppl are Republicans and deal in emotions #WCFDavos ” [link]. — The Holmes Report (@holmesreport) March 11, 2014. Stuart Bruce (@stuartbruce) March 11, 2014.

Communications 153

Communications Conference Groups Reputation 153

Sword and the Script

DECEMBER 15, 2020

This is in part because they compete for budget, but also because marketing is seen as more proactive because its mission is to drive growth, while comms is (inaccurately) considered more reactive or defensive due to its link to crisis and reputation management. Public relations won’t become any easier in 2021.

Marketing 174

Marketing Employee Content Marketing Training 174