Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. The Social CEO. Could a “social CEO” (or executive) be advantageous to your organization?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Melissa Agnes

OCTOBER 28, 2014

Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. — Tanveer Naseer (@TanveerNaseer) October 22, 2014. — Brian Laufman (@blaufman) October 22, 2014.

Case Study 216

Case Study Crisis Government Crisis Management 216

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. State of Media ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Presspage

MAY 6, 2017

The 2014 Wildfire. Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. “It was really fascinating because we were divided into teams and given an emergency.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Securing a reputation for content leadership. How different to the always-on, report-it-now journalistic method of today.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Melissa Agnes

OCTOBER 28, 2014

Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. — Tanveer Naseer (@TanveerNaseer) October 22, 2014. — Brian Laufman (@blaufman) October 22, 2014.

Crisis Management 100

Crisis Management Crisis Government Community 100

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. Publishers - because we have media in our hands, yes - social media, but powerful, interactive, and well targeted.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Melissa Agnes

JANUARY 27, 2015

A divide that unfortunately grew in 2014 and that I hope to see begin to bridge itself in 2015. The industry needs an emergence of leadership that is seriously lacking right now. His goal and his passion is in helping police agencies leverage social media to communicate effectively with their communities. Tweet this!)

Community 100

Community Crisis Crisis Management Crisis Communications 100

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. The middle of a crisis is the wrong time to find the right resources.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

SMB 77

SMB Case Study Social Media Nonprofit 77

Stuart Bruce

JUNE 4, 2015

Some of the corporate PR leadership lessons I think we can draw from the Labour Party’s failure are: OST – Objectives, Strategy, Tactics. In Labour’s case this was the surge of Scottish nationalism following on from the defeat of the independence movement in the September 2014 referendum.

Leadership 60

Leadership Policies Strategy Corporate 60

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. She even wrote, directed and performed in a short film based on the song. folklore earned that honor in 2021.).

Communications 148

Communications Film Radio Reputation 148

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Thought leadership is more important than ever. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Stuart Bruce

MAY 23, 2015

Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center. On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center.

Handbook 60

Handbook Crisis Internal International 60

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Social media begins to splinter.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. Liz Davies, head of communications at the South Tyneside and Sunderland Healthcare Group reports, that her team receives calls at the same time each year asking whether the Winter crisis has kicked in.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

SEPTEMBER 3, 2016

1) Even in Crisis, Focus on the Right Audience. For example, you can explore leadership and marketing skills utilized during the 2016 election. Separately, Fractl has also done several studies of social media as well. Need expert B2B PR help for positioning, pitching or crisis? 3) Pitching? Subject Lines Matter.

Pitching 62

Pitching Crisis Policies Corporate 62

Communications Conversations

SEPTEMBER 22, 2015

Instead, too many brands continue to ignore the networking and thought leadership opportunities LinkedIn presents–see below. Why do brands continue to under-utilize one of the most under-rated tools in all of social media–LinkedIn Publishing? Remember the Target culture kerfuffle of 2014? Strike one, brands.

LinkedIn 60

LinkedIn Brand Branding Tools 60

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. Click here for your free guide to using social media correspondents!

Instagram 120

Instagram Fashion Sports Pinterest 120

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Track: Technology / Social Media. Social media strategy safari - where to go, what to do and how to get there. Track: Technology / Social Media. Climb aboard on a fast-paced social media safari expedition! CMP/CEU: CMP-IS Domain I.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 198

Writing Communications Marketing B2B 198

Mindful Marketing

JULY 28, 2015

We use every tool in the PR toolbox to do that, including inbound marketing and social media. It requires no batteries, no assembly and no customized social media platform. It also prepares you for leadership if you’re attuned to the awe-inspiring and sometimes tragic stories you cover.

Interviews 50

Interviews Communications Storytelling Marketing 50

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). In 2014, turnover rates reached over 55 percent in PR agencies in the United States. After all, affecting change is much about leadership and sharing a clear vision.

How To 60

How To Software System Employee 60