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Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 1 taken from our Crisis Communications Daily newsletter. Address potential “people risk” in your crisis contingency plan. See their full crisis analysis here. As you plan your recovery, make sure you seek input from employees and offer plans with flexibility for workers who are facing a wide range of hurdles during this crisis. MORE
Users say they are unlikely to change their social media use habits because of “fake news.”. According to a recent study from The Manifest, many users say they believe they can recognize fake news when they see it and that they won’t stop getting their information from social media platforms anytime soon. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Black staff members and their opinions on social issues should be respected. MORE
Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn. MORE
Some in the PR industry see the world entering a new phase in its crisis response. “The adrenaline of initial crisis response has passed,” says Mary Humphreys, head of marketing and communications for Corvias. “We’re Apart from offering consumers lots of content geared toward surviving the COVID-19 crisis with health tips, recipes, stress relievers and more, Davison also says it’s important to provide audiences with an escape. MORE
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social. MORE
SOCIAL BUZZ . By simply explaining what’s changed and how it’s a benefit, Amtrak’s social media team relayed the organization’s key message (“Travel shouldn’t be a hassle”) along with helpful information for travelers. Don’t forget to update your social media images as well. MORE
The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In "In all candour, it feels like a turning point…Across the industry, it’s moved from being a reactive media-driven conversation to a proactive boardroom concern." MORE
How can crisis communicators respond? Richard Levick , CEO of LEVICK, a global comms, PR and crisis firm, argues that understanding that fear and simply “being there” for audiences will be more important than ever. “We MORE
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ. MORE
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. Social Listening. Communicate with empathy and compassion, meet all the needs of the media and make it a priority to remain accessible. MORE
Sprout Social’s Back-to-School Retail Report reveals that retailers garnered 40% more engagements on posts published in 2020’s second quarter, in comparison to the same days in 2019. Sprout Social reported that more than 40,300 messages sent Jan. CRISIS LEADERSHIP BOARD. MORE
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms. MORE
Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis. These are great timely examples and case studies, which should be shared via owned and earned media channels. The media doesn’t sleep – so why should you? MORE
In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends. Users on social media are also highly susceptible to false reports. ” Why you should care: Crisis communications thrives on bold plans and specific details. MORE
Nearly half (44 percent) of all businesses have experienced a crisis in the past year, according to a Burson-Marsteller survey. Among the most recent is Volkswagen, still facing what its incoming chairman has called an “existence-threatening” crisis. His advice: “Social media allows you to get out there immediately—140 characters now !”. It may seem counterintuitive to embrace detractors during a crisis, but Lukaszewski says it’s essential to recovery. MORE
We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information. Communicators are crucial to the success of their organizations during this crisis. MORE
With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Ali Grant is the founder of Be Social. MORE
There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. But producing good video at a time of social distancing and working from home presents its own set of problems. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media. MORE
What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Many armchair crisis experts will advise companies to have a crisis plan. MORE
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. The COVID-19 pandemic is causing businesses to shutter, as well as individuals to be hyperaware of their health habits and take shelter until the crisis is resolved. Their response is a perfect example of what not to do—and as you can imagine, this response caused a media storm that generated negative press for the cruise line. MORE
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash. MORE
My client is a small company, and a few employees manage the brand’s social media sites. Success or failure was going to happen fast; the fired client had already mobilized his team on social media. Engage the 30-minute crisis plan. MORE
To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Social media is your competition. How long does it take your organization to send out your first official public statement or news release when a crisis happens? Braud is the go-to crisis and media expert for organizations on five continents. MORE
The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical. MORE
In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. Retail stores are using social media, websites and old-fashioned signage to reassure customers that they are taking appropriate measures to prevent the spread of the virus. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens. MORE
Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. CRISIS DAILY NEWSLETTER. Crisis response tips. SOCIAL BUZZ. MORE
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide. MORE
Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. SOCIAL BUZZ. Consider the ways you can also share helpful information that subtly tie to your brand offerings on your social media profiles. SOCIAL BUZZ. MORE
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media. MORE
It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. Braud says: “Stop trying to fight the crisis on social media.” ” It’s not about fighting the crisis on social. MORE
PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ). MORE
That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. SOCIAL BUZZ. The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily. MORE
People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1. MORE
So says Carmen Collins, social media leader at Cisco. Look at @WeAreCisco on your social media channel of choice and you’ll quickly see how Cisco’s culture—and the employee-generated-content strategy that the social team uses—has stood the test of the pandemic. But just because their team’s content didn’t need to make a drastic turn for this crisis doesn’t mean they don’t have a social media crisis plan in place. MORE
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Our priorities must be to family, community, and country and each of us as leaders, whether we are conscious of it or not, are key contributors to holding together the social fabric that will pull us through. Social. MORE
The report said that the most successful channels were social media (37%) and websites (33%). Social media is the main driver of new marketing and outreach methods for small businesses, as 70% plan on using the channel more in 2020. What’s the career path of a social media communicator? You can participate by sharing your views about social media’s function and future. MORE
Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. What is your organization trying to accomplish on social media in a time of COVID-19, civic unrest and other crises? For example, getting executives to use social media remains a significant challenge for 27% of communicators. MORE
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post. MORE
As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech. “A by shifting to other media. CRISIS LEADERSHIP BOARD. MORE
They are angry even before they reach out, whether by phone, text or on social media. Push the answers out by means of a targeted, multi-channel campaign that can include: Traditional media. Notify media in advance. Social media. Advertising media buys. MORE
After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning. MORE
PR Daily
NOVEMBER 20, 2020
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social.
PR Daily
SEPTEMBER 30, 2020
Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
AUGUST 6, 2020
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.
PR Daily
DECEMBER 7, 2020
After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.
5W PR
AUGUST 16, 2020
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. Social Listening. Communicate with empathy and compassion, meet all the needs of the media and make it a priority to remain accessible.
Glean.info Blog
OCTOBER 26, 2020
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash.
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PRSay
MARCH 9, 2017
To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Social media is your competition. How long does it take your organization to send out your first official public statement or news release when a crisis happens? Braud is the go-to crisis and media expert for organizations on five continents.
PR Daily
JUNE 1, 2020
There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. But producing good video at a time of social distancing and working from home presents its own set of problems. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media.
PR Daily
JUNE 10, 2020
Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. What is your organization trying to accomplish on social media in a time of COVID-19, civic unrest and other crises? For example, getting executives to use social media remains a significant challenge for 27% of communicators.
PR Daily
APRIL 20, 2020
People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.
PR Daily
OCTOBER 14, 2020
My client is a small company, and a few employees manage the brand’s social media sites. Success or failure was going to happen fast; the fired client had already mobilized his team on social media. Engage the 30-minute crisis plan.
|
Cision
NOVEMBER 3, 2016
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post.
PR Daily
NOVEMBER 7, 2019
In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends. Users on social media are also highly susceptible to false reports. ” Why you should care: Crisis communications thrives on bold plans and specific details.
PR Daily
JUNE 29, 2020
As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech. “A by shifting to other media. CRISIS LEADERSHIP BOARD.
PR Daily
APRIL 15, 2020
Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis. These are great timely examples and case studies, which should be shared via owned and earned media channels. The media doesn’t sleep – so why should you?
PR Daily
OCTOBER 19, 2015
Nearly half (44 percent) of all businesses have experienced a crisis in the past year, according to a Burson-Marsteller survey. Among the most recent is Volkswagen, still facing what its incoming chairman has called an “existence-threatening” crisis. His advice: “Social media allows you to get out there immediately—140 characters now !”. It may seem counterintuitive to embrace detractors during a crisis, but Lukaszewski says it’s essential to recovery.
PR Daily
MARCH 25, 2020
Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. CRISIS DAILY NEWSLETTER. Crisis response tips. SOCIAL BUZZ.
PR Daily
JUNE 16, 2020
What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Many armchair crisis experts will advise companies to have a crisis plan.
PR Daily
APRIL 6, 2020
With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Ali Grant is the founder of Be Social.
PR Daily
JULY 1, 2020
The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In "In all candour, it feels like a turning point…Across the industry, it’s moved from being a reactive media-driven conversation to a proactive boardroom concern."
PR Daily
JULY 20, 2020
Sprout Social’s Back-to-School Retail Report reveals that retailers garnered 40% more engagements on posts published in 2020’s second quarter, in comparison to the same days in 2019. Sprout Social reported that more than 40,300 messages sent Jan. CRISIS LEADERSHIP BOARD.
PR Daily
MAY 26, 2020
So says Carmen Collins, social media leader at Cisco. Look at @WeAreCisco on your social media channel of choice and you’ll quickly see how Cisco’s culture—and the employee-generated-content strategy that the social team uses—has stood the test of the pandemic. But just because their team’s content didn’t need to make a drastic turn for this crisis doesn’t mean they don’t have a social media crisis plan in place.
PR Daily
NOVEMBER 11, 2020
How can crisis communicators respond? Richard Levick , CEO of LEVICK, a global comms, PR and crisis firm, argues that understanding that fear and simply “being there” for audiences will be more important than ever. “We
Sword and the Script
DECEMBER 26, 2017
PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ).
PR Daily
MARCH 26, 2020
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Our priorities must be to family, community, and country and each of us as leaders, whether we are conscious of it or not, are key contributors to holding together the social fabric that will pull us through. Social.
PR Daily
OCTOBER 30, 2019
That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. SOCIAL BUZZ. The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily.
PR Daily
MAY 1, 2020
Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 1 taken from our Crisis Communications Daily newsletter. Address potential “people risk” in your crisis contingency plan. See their full crisis analysis here. As you plan your recovery, make sure you seek input from employees and offer plans with flexibility for workers who are facing a wide range of hurdles during this crisis.
PR Daily
OCTOBER 19, 2020
Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. SOCIAL BUZZ. Consider the ways you can also share helpful information that subtly tie to your brand offerings on your social media profiles. SOCIAL BUZZ.
PR Daily
SEPTEMBER 6, 2019
Users say they are unlikely to change their social media use habits because of “fake news.”. According to a recent study from The Manifest, many users say they believe they can recognize fake news when they see it and that they won’t stop getting their information from social media platforms anytime soon. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Black staff members and their opinions on social issues should be respected.
PR Daily
JANUARY 29, 2020
The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.
PR Daily
APRIL 6, 2020
Some in the PR industry see the world entering a new phase in its crisis response. “The adrenaline of initial crisis response has passed,” says Mary Humphreys, head of marketing and communications for Corvias. “We’re Apart from offering consumers lots of content geared toward surviving the COVID-19 crisis with health tips, recipes, stress relievers and more, Davison also says it’s important to provide audiences with an escape.
PR Daily
MARCH 2, 2020
The report said that the most successful channels were social media (37%) and websites (33%). Social media is the main driver of new marketing and outreach methods for small businesses, as 70% plan on using the channel more in 2020. What’s the career path of a social media communicator? You can participate by sharing your views about social media’s function and future.
Melissa Agnes
AUGUST 13, 2014
It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. Braud says: “Stop trying to fight the crisis on social media.” ” It’s not about fighting the crisis on social.
PR Daily
JANUARY 6, 2021
They are angry even before they reach out, whether by phone, text or on social media. Push the answers out by means of a targeted, multi-channel campaign that can include: Traditional media. Notify media in advance. Social media. Advertising media buys.
PR Daily
MARCH 25, 2020
We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information. Communicators are crucial to the success of their organizations during this crisis.
PR Daily
JULY 16, 2020
In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. Retail stores are using social media, websites and old-fashioned signage to reassure customers that they are taking appropriate measures to prevent the spread of the virus. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens.
PR Daily
JULY 28, 2020
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.
PR Daily
MARCH 25, 2020
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. The COVID-19 pandemic is causing businesses to shutter, as well as individuals to be hyperaware of their health habits and take shelter until the crisis is resolved. Their response is a perfect example of what not to do—and as you can imagine, this response caused a media storm that generated negative press for the cruise line.
Stuart Bruce
OCTOBER 30, 2014
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.
PR Daily
AUGUST 17, 2020
SOCIAL BUZZ . By simply explaining what’s changed and how it’s a benefit, Amtrak’s social media team relayed the organization’s key message (“Travel shouldn’t be a hassle”) along with helpful information for travelers. Don’t forget to update your social media images as well.
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