How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social.

British Red Cross encourages engagement with social media press kit

PR Daily

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn.

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3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. Social Listening. Communicate with empathy and compassion, meet all the needs of the media and make it a priority to remain accessible.

Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash.

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Social media is your competition. How long does it take your organization to send out your first official public statement or news release when a crisis happens? Braud is the go-to crisis and media expert for organizations on five continents.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. But producing good video at a time of social distancing and working from home presents its own set of problems. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. What is your organization trying to accomplish on social media in a time of COVID-19, civic unrest and other crises? For example, getting executives to use social media remains a significant challenge for 27% of communicators.

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5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.

How to create a crisis plan in less than 30 minutes

PR Daily

My client is a small company, and a few employees manage the brand’s social media sites. Success or failure was going to happen fast; the fired client had already mobilized his team on social media. Engage the 30-minute crisis plan.

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Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends. Users on social media are also highly susceptible to false reports. ” Why you should care: Crisis communications thrives on bold plans and specific details.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech. “A by shifting to other media. CRISIS LEADERSHIP BOARD.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis. These are great timely examples and case studies, which should be shared via owned and earned media channels. The media doesn’t sleep – so why should you?

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Learning from Volkswagen: 4 crisis leadership lessons

PR Daily

Nearly half (44 percent) of all businesses have experienced a crisis in the past year, according to a Burson-Marsteller survey. Among the most recent is Volkswagen, still facing what its incoming chairman has called an “existence-threatening” crisis. His advice: “Social media allows you to get out there immediately—140 characters now !”. It may seem counterintuitive to embrace detractors during a crisis, but Lukaszewski says it’s essential to recovery.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. CRISIS DAILY NEWSLETTER. Crisis response tips. SOCIAL BUZZ.

7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Many armchair crisis experts will advise companies to have a crisis plan.

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Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Ali Grant is the founder of Be Social.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In "In all candour, it feels like a turning point…Across the industry, it’s moved from being a reactive media-driven conversation to a proactive boardroom concern."

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Sprout Social’s Back-to-School Retail Report reveals that retailers garnered 40% more engagements on posts published in 2020’s second quarter, in comparison to the same days in 2019. Sprout Social reported that more than 40,300 messages sent Jan. CRISIS LEADERSHIP BOARD.

If you create a crisis plan after a crisis hits, it’s going to suck

PR Daily

So says Carmen Collins, social media leader at Cisco. Look at @WeAreCisco on your social media channel of choice and you’ll quickly see how Cisco’s culture—and the employee-generated-content strategy that the social team uses—has stood the test of the pandemic. But just because their team’s content didn’t need to make a drastic turn for this crisis doesn’t mean they don’t have a social media crisis plan in place.

6 tips for crisis comms strategy in the post-election period

PR Daily

How can crisis communicators respond? Richard Levick , CEO of LEVICK, a global comms, PR and crisis firm, argues that understanding that fear and simply “being there” for audiences will be more important than ever. “We

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ).

How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Our priorities must be to family, community, and country and each of us as leaders, whether we are conscious of it or not, are key contributors to holding together the social fabric that will pull us through. Social.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. SOCIAL BUZZ. The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily.

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Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 1 taken from our Crisis Communications Daily newsletter. Address potential “people risk” in your crisis contingency plan. See their full crisis analysis here. As you plan your recovery, make sure you seek input from employees and offer plans with flexibility for workers who are facing a wide range of hurdles during this crisis.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. SOCIAL BUZZ. Consider the ways you can also share helpful information that subtly tie to your brand offerings on your social media profiles. SOCIAL BUZZ.

Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand

PR Daily

Users say they are unlikely to change their social media use habits because of “fake news.”. According to a recent study from The Manifest, many users say they believe they can recognize fake news when they see it and that they won’t stop getting their information from social media platforms anytime soon. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Black staff members and their opinions on social issues should be respected.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.

PR pros set the stage of the next phase of crisis response

PR Daily

Some in the PR industry see the world entering a new phase in its crisis response. “The adrenaline of initial crisis response has passed,” says Mary Humphreys, head of marketing and communications for Corvias. “We’re Apart from offering consumers lots of content geared toward surviving the COVID-19 crisis with health tips, recipes, stress relievers and more, Davison also says it’s important to provide audiences with an escape.

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Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

The report said that the most successful channels were social media (37%) and websites (33%). Social media is the main driver of new marketing and outreach methods for small businesses, as 70% plan on using the channel more in 2020. What’s the career path of a social media communicator? You can participate by sharing your views about social media’s function and future.

Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media

Melissa Agnes

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. Braud says: “Stop trying to fight the crisis on social media.” ” It’s not about fighting the crisis on social.

How your PR and customer service can—and must—work together

PR Daily

They are angry even before they reach out, whether by phone, text or on social media. Push the answers out by means of a targeted, multi-channel campaign that can include: Traditional media. Notify media in advance. Social media. Advertising media buys.

Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information. Communicators are crucial to the success of their organizations during this crisis.

10 crisis communications steps when you don’t have a plan

PR Daily

In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. Retail stores are using social media, websites and old-fashioned signage to reassure customers that they are taking appropriate measures to prevent the spread of the virus. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.

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How sincerity is better than a generic response during a global crisis

PR Daily

In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. The COVID-19 pandemic is causing businesses to shutter, as well as individuals to be hyperaware of their health habits and take shelter until the crisis is resolved. Their response is a perfect example of what not to do—and as you can imagine, this response caused a media storm that generated negative press for the cruise line.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

SOCIAL BUZZ . By simply explaining what’s changed and how it’s a benefit, Amtrak’s social media team relayed the organization’s key message (“Travel shouldn’t be a hassle”) along with helpful information for travelers. Don’t forget to update your social media images as well.