The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. However, as content marketing gains popularity,SEO becomes more and more important.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections.

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

DECEMBER 15, 2014

today’s post highlight seven articles from around the web that teach, or share, lessons learned. What were your big lessons learned in 2014? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Shonali Burke lessons learned'

Web 72

Web Community LinkedIn Google 72

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign.

SMB 77

SMB Case Study Social Media Nonprofit 77

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? .” 2 (June 2014): -1. SoMe = Facebook, Twitter, YouTube. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. And nothing is worse than being at the mercy of your web team to post content, grab analytics or make design customizations to your “newsroom”. So frustrating! There’s no place like home.

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. Why: Content marketing has remained a hot topic during 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The Psychology of Pricing.

Analytics 80

Analytics Google Content Marketing Small Business 80

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JULY 28, 2014

So this week, the roundup features seven posts from around the web that focus on blogging. Does Blogging Still Matter in 2014? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: Mike Licht via Flickr, CC 2.0. Blogging for Profit?

Blogging 76

Blogging SEO Community Resources 76

Waxing UnLyrical

JANUARY 20, 2015

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Valeria Maltoni reviews Vision Critical’s 2014 report. What’s the point of measurement , exactly?

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Image: mario via Flickr, CC 2.0.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

MARCH 30, 2015

Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Business Building Marketing buzz marketing viral marketing' What about you? And is there a way you can use (any of) these to your advantage?

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

MARCH 9, 2015

” One year later, Matt Petronzio’s look at Catapult ‘s 2014 “Cover Stories” campaign is still riveting ( Mashable ). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web international womens day IWD women''s rights'

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Web 40

Web Retail Twitter Print 40

Sword and the Script

APRIL 30, 2019

Mr. Strance was a long-time product manager for Vocus (and a colleague and friend) and he gave me a demo of the iQ Media product in 2014 and the TV monitoring capabilities were very slick. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Industry 86

Industry Media Technology Employee 86

Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Who could resist that? Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Regardless of how careful we are, vetting charities, etc., we can always get tripped up by a slick scammer. Based in the Washington, D.C.,

How To 40

How To Crisis Hotels Crisis Communications 40

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

DECEMBER 19, 2014

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. Based in the Washington, D.C.,

Web 103

Web Social Media Strategy Blogging 103

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. Having an influencer do an ‘account takeover’ is a great way to garner new followers and also have a non-corporate and recognizable face in front of the camera. ”. Images via Pixabay: 1 , 2 , 3.

Brand 120

Brand Branding Case Study Advertising 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. 17: Wendy Zajack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). But having been involved with this course through two cohorts in 2014, I felt it was useful to reflect and look forward.

Social Media 90

Social Media Trends Communications Crisis Management 90

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “Never, ever, my product – which is original, unique content (in the forms of web pages, blogs, etc, written by my team of 60+ copywriters/editors). ” #9: Andy Crestodina (Chicago, US).

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Source: Billboard ). million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event. Doing new work requires new ways of working.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR.

Software 102

Software Analysis Data Tools 102

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

MaccaPR

NOVEMBER 4, 2014

Photos of NFL players wearing the forbidden Beats by Dre headphones , with the offending logos mischievously covered with tape, swept the Web. But Bose’ Twitter profile struggles with this text, perhaps written by a team of corporate attorneys: “the official account for product launches and keeping tabs on the stuff we love.”.

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 168

Marketing Employee Content Marketing Training 168

MaccaPR

MAY 6, 2015

Back in October 2014, The Hill reported that the opening bid to buy ElectHillary.com via Go Daddy was $275,000 (note: that domain is still up for sale); and you could then snap up RandPaul.com , which today is an official Rand Paul campaign site, for just $125,000.

Marketing 48

Marketing Crisis Google Government 48