Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. Why: Content marketing has remained a hot topic during 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The Psychology of Pricing.

Analytics 80

Analytics Google Content Marketing Small Business 80

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

MARCH 30, 2015

Most viral April Fools videos of 2014. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Business Building Marketing buzz marketing viral marketing' Based in the Washington, D.C.,

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Why: How does one start from scratch after building a successful blog and community? Around the Web Shonali Burke content strategy customer service new beginning'

Customer Service 40

Customer Service Web Community LinkedIn 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JANUARY 20, 2015

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Valeria Maltoni reviews Vision Critical’s 2014 report. What’s the point of measurement , exactly?

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

MARCH 9, 2015

Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 40

Internal International Case Study Web 40

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Mr. Strance was a long-time product manager for Vocus (and a colleague and friend) and he gave me a demo of the iQ Media product in 2014 and the TV monitoring capabilities were very slick. Product briefings with a product manager.

Industry 88

Industry Media Technology Employee 88

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media. Top Takeaways From NRF.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Who could resist that? Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). If you are ever in the market for a crisis communications training program, you should look him up. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

How To 40

How To Crisis Hotels Crisis Communications 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

DECEMBER 19, 2014

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. Based in the Washington, D.C.,

Web 103

Web Social Media Strategy Blogging 103

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 17: Wendy Zajack.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “I share to be part of a community. “Never, ever, my product – which is original, unique content (in the forms of web pages, blogs, etc, written by my team of 60+ copywriters/editors).

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. They’d come off as heroes and acquire the rights to an owned media site with a community already aligned with the company’s business.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Lesson #6 - Transform Your Customers into A Community. Source: Billboard ). million viewers) into her confidence. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Press release! Press releases are nearly useless.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. I aim to publish it on the first Tuesday of every month.

Software 103

Software Analysis Data Tools 103

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 170

Marketing Employee Content Marketing Training 170