wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Marketing 1.75 2 Target the specific areas on your profile that spotlight your career marketability. 2:00 pm - 2:40 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

prTini

SEPTEMBER 5, 2014

The Dangers of Cause Marketing. Brand Anonymity is Dead: Meet Community Manager 2.0. The List: Content Marketers’ Secret Weapon. Don’t Post Photos of Your Customers Online Without Reading This. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. Want to Go Viral? It’ll Take a Lot More Work Than You Think.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. No money traded hands in the conduct of this review. NASDAQ: INOD ).

Tools 82

Tools Comparison Media System 82

Mindful Marketing

JULY 15, 2015

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. Every brand must have a crisis communications plan. So we know PR measurement has changed and continues to evolve (thankfully). Earned Media Still Matters – A Lot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

APRIL 30, 2013

She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Communication Customer Service Guest Posts Social Media facebook Imgur meme PreventDisease.com Reddit social media sharing' The image went viral.

Social Media 111

Social Media Reddit Media Facebook 111

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Communications Conversations

FEBRUARY 3, 2015

At least not until last year when I asked her to join the marketing/membership MIMA committee (more on that below!). 3-Now you’re over at Polaris on the marketing team working for our mutual friend Holly Spaeth, where you work mostly in a digital role. What was it about digital marketing that drew you in?

Interviews 60

Interviews Corporate Meeting Customer Service 60

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Eric Wittlake (@wittlake) January 7, 2014. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Norton's Notes

FEBRUARY 17, 2015

I thought it was a nice and simple idea where the brand gives its customers the opportunity to personalise their very own holiday brochure. During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist. Marketing PR Stunts Public Relations Personalised Thomas Cook'

Social Media 28

Social Media Newspapers Customer Service Facebook 28

MaccaPR

NOVEMBER 1, 2016

After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. Courting Your Existing Customers.

Strategy 48

Strategy Brand Branding Retail 48

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year. Around 9% on average of any additional marketing investment is spent on social / digital, roughly equitable with last year, which was 11%.

Digital PR 60

Digital PR Training Report Social Media 60

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Media policies/procedures.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

JUNE 14, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. In the time period from 2014 to 2017, that average fell to 3.7

Retail 55

Retail Consumer Software Web 55

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Source: Billboard ). January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130